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Gooten

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The leading online marketplace for manufacturing

New York City, United StatesFounded 2012eCommerce & Marketplaces
Valuation $0–100M Latest valuation · 2023
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Gooten and the history behind them.

About Gooten

Gooten is a print-on-demand company that provides a platform for businesses to sell products with their own designs. The company offers a wide range of over 525 products, including fashion, home decor, and wall art.

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Gooten's business model is centered around on-demand manufacturing, which means that products are only created after a customer has placed an order. This eliminates the need for businesses to hold inventory, reducing their risk and costs. The company has a global network of manufacturers and logistics partners, which allows it to offer competitive pricing and shipping options.

Gooten's target market is primarily e-commerce businesses that are looking to scale their operations. The company provides a single-vendor solution that streamlines the entire process, from procurement and fulfillment to shipping and delivery. Gooten also offers a Shopify Plus Certified App, which makes it easy for businesses to integrate their online stores with the Gooten platform.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2012
Headquarters
New York City, United States
Employees
45
Open positions
None listed
Dealroom signal
60.3/100
Industry
Marketing, Enterprise Software
Sub-industry
Ecommerce Solutions
Sector
eCommerce & Marketplaces, Clothing Printing
Business model
Marketplace & ecommerce, SaaS
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Gooten.

See all news

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Oct 2025 $0 Undisclosed
DEBTDebt Nov 2023 $3.5M Bridge Bank
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
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Growth signals

Gooten website traffic

Latest recorded traffic for Gooten is 94K monthly website visits, up 22.1% over the last three months. Gooten's team declined 31.8% over the past year.

Latest monthly visits94K 3-month web change+22.1% 1-year team growth-31.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • ff Venture Capital
  • KEC Ventures
  • Semyon Dukach

Series A2 investors entered at this stage

  • Tech Pioneers Fund
  • INX International

Series B and later3 investors entered at this stage

Other known investors4 additional known investors

Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇷🇸 Serbia27.3%
🇨🇴 Colombia27.3%
🇺🇸 United States21.2%
🇨🇦 Canada6.1%
🇮🇳 India3%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Gooten on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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