YABA

About YABA

YABA, an e-commerce holding company established in 2020 and headquartered in Barcelona, operates as an aggregator of brands native to the Amazon marketplace. The company was founded by a team with extensive experience in e-commerce and online brand management: Alejandro Fresneda, David Baratech, Rubén Ferreiro, Sergi de Pablos, and Patxi Archanco. Their collective background includes ventures such as Ulabox.com, MrNoow, and Woffu, as well as experience in digital marketing and finance with firms like JP Morgan. The idea was initiated by Rubén Ferreiro, who brought the founding team together to capitalize on the burgeoning market of Amazon sellers in Southern Europe.

The company's business model centers on acquiring, professionalizing, and scaling promising businesses that predominantly sell on Amazon. YABA identifies potential acquisitions through proprietary technology that analyzes sellers based on metrics like sales history, reviews, and scalability potential. The firm targets brands with a strong value proposition, repeat customers, and approximately 20% net profit, often focusing on categories such as home goods, beauty, baby care, sports, and pet products. Upon acquisition, YABA implements a standardized process to enhance brand performance. This includes optimizing supply chains, improving stock management, increasing investment in marketing and branding, and expanding the brand's presence to other online marketplaces and even physical retail channels. By applying economies of scale and operational expertise, YABA aims to significantly increase the sales and international footprint of the brands it brings into its portfolio.

YABA's strategy is fueled by significant financial backing, having secured €75 million in a 2022 funding round led by Crossbeam and Tikehau Capital, with participation from investors like 10x Founders, Bonsai, and Inveready. This capital is allocated towards acquiring new brands and investing in the growth of its existing portfolio. In its first year of operation, the company successfully acquired 12 companies, demonstrating a rapid execution of its growth strategy. The company’s stated goal is to build a large-scale holding of digital-native brands, akin to a modern-day Procter & Gamble for the e-commerce era.