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Gonorth

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E-commerce aggregator operated by Amazon FBA entrepreneurs

Göteborgs Stad, SwedenFounded 2021eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2022
Revenue $50–100M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Gonorth and the history behind them.

About Gonorth

Go People - Go Brands - Go North

In just over six months, we have already positioned ourselves as the Amazon aggregator within the Nordic region. By offering FBA-Amazon entrepreneurs a better deal, building greener brands and leveraging on synergies between all of our brands, we break new grounds with an ambition to become the market-leading aggregator, globally. With our high pace of aiming to acquire one brand a week, there is only one route ahead – Go North.

The continuously growing Go North-team consists of FBA entrepreneurs and highly driven individuals, who together are creating an ecosystem of e-commerce entrepreneurs, empowered by our expertise.

Source: Dealroom company data

At a glance

Founded
2021
Headquarters
Göteborgs Stad, Sweden
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Investors

15 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed13 investors entered at this stage

  • eEquity
  • Peter Lindholm
  • Caroline Ingeborn
  • Gustav Eriksson
  • Ludwig Mattsson
  • Victor Hielte
  • Lena Apler
  • Magnus Emilson
  • Sujay Tyle
  • William Olsson
  • Karin Hallin
  • Alexander Hars
  • Kim Olsson

Series A2 investors entered at this stage

  • Qualitas Private Equity
  • Access Capital Partners
Employees mapped 18 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 33 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇸🇪 Sweden76.5%
🇬🇧 United Kingdom11.8%
🇵🇰 Pakistan5.9%
🇷🇸 Serbia5.9%
4 countries shown
Web traffic by country
1.2K monthly visits
across markets
🇺🇸 United States83.3%
🇦🇷 Argentina16.7%
Top 2 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Gonorth on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Gonorth on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.