Glide

About Glide

Endless Technologies Ltd., operating under the brand name Wristcam, is a hardware technology company headquartered in San Mateo, California. Founded in 2016 by Ari Roisman, Roi Ginat, Matt Frischer, Liron Hertz, and Shawn Grening, the company targets the wearable technology market by addressing a key missing feature in the Apple Watch: a camera. The concept emerged in 2015 when CEO Ari Roisman, who previously co-founded the video messaging app Glide, collaborated with an original member of the Apple Watch engineering team. Their goal was to integrate camera capabilities into the Apple Watch, leading to the development of the Wristcam.

The company's core offering is the Wristcam, a smart band for the Apple Watch that incorporates a dual-camera system. This product is designed for Apple Watch users who want the convenience of capturing photos and videos without their iPhone. The business generates revenue through the direct sale of the Wristcam device, which retails for $299, and also offers a subscription model. Having pre-sold 10,000 units through a crowdfunding campaign, the company has demonstrated initial market traction. A significant milestone was achieved in June 2021 when Wristcam secured $25 million in a Series B funding round led by Marker LLC, aimed at scaling production and expanding research and development.

The Wristcam device features an 8-megapixel world-facing camera and a 2-megapixel self-facing camera, both equipped with Sony sensors. It is capable of capturing 4K resolution still photos and 1080p HD video. The unit contains 8GB of internal storage, sufficient for approximately one hour of video or thousands of photos, and is IP68 water-resistant, allowing for use in shallow water for up to 30 minutes. Weighing 35 grams, the device is designed to be lightweight and is housed in an interchangeable silicone band. Functionality is controlled through a companion app on the Apple Watch, which provides a viewfinder, gallery, and sharing tools, as well as through a physical button on the band and Siri voice commands. Captured media automatically syncs to the user's iPhone. A key feature is the ability to conduct live video calls, although this requires the other party to use the Wristcam Messenger app, as it is not compatible with FaceTime.