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GFG Group

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WIRECARD: Reinventing Payment | wirecard.com | Homepage

Auckland, New ZealandFounded 1989Fintech
Valuation $50–100M Last recorded · 2009
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for GFG Group and the history behind them.

About GFG Group

The story of GFG Alliance begins not in a garage, but with an undergraduate at the University of Cambridge. In 1992, Sanjeev Gupta founded Liberty House Group as a commodities trading business. This was the first step in a long journey from trading to building a global industrial conglomerate. Owned by Sanjeev Gupta and his family, GFG Alliance is a collection of businesses in the steel, aluminum, and renewable energy sectors. The major shift from trading to industry happened in 2013, when Gupta purchased his first steel mill in the UK. This marked the beginning of an acquisition-led strategy, focused on reviving distressed industrial assets and pioneering a concept called GREENSTEEL, which integrates metal recycling with renewable energy. The company expanded rapidly, acquiring assets across Europe, Australia, and the USA. By 2019, the various businesses were consolidated under the GFG Alliance umbrella, which includes brands like LIBERTY Steel Group and ALVANCE Aluminium Group. A significant event in the company's journey occurred in March 2021 with the collapse of its main lender, Greensill Capital. This created a major financing challenge for GFG Alliance, which reportedly owed Greensill's administrators a substantial amount as of April 2024. The event put the company's ambitious growth model and its financial structure under intense scrutiny, marking a pivotal and challenging chapter in its story.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
1989
Headquarters
Auckland, New Zealand
Employees
1
Open positions
None listed
Dealroom signal
23.0/100
Industry
Fintech
Sub-industry
Payments
Sector
Fintech
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Dec 2014 $0 — WireCard —
EARLY VC✓Equity / VC Mar 2009 $10M $40M Undisclosed —
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Growth signals

GFG Group website traffic

Latest recorded traffic for GFG Group is 0 monthly website visits. GFG Group's team grew 0% over the past year.

Latest monthly visits0 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Direct Capital Private Equity
  • Endeavour Capital Limited

Other known investors1 additional known investor

  • WireCard
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇳🇿 New Zealand · Auckland HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about GFG Group on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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