Power Law company profile

Upside

Fintech · Washington DC, United States · Founded 2016 Unicorn

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Valuation

$1–2.5B

Latest valuation · 2026

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Headcount

100–500

Current team size

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Featured in Unicorn$1B+ valuation tier · Power Law dataset 2026

Develops a retail technology that enables users to earn cashback and businesses to earn profit

Investors

5 investors on Upside's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage

DCVC

Series B+ 4 investors entered at this stage

General Catalyst

Bienville Capital

Bessemer Venture Partners

Builders VC

Global footprint

Where Upside has talent and traffic

AI talent share

1.9% of workforce is AI talent
(8 of 414 staff)

Core AI00%

Other AI81.93%

Non-AI workforce40698.07%

Workforce by country

7 countries with
team presence

🇺🇸 United States93%

🇵🇭 Philippines2.5%

🇺🇦 Ukraine1.6%

🇧🇷 Brazil0.8%

🇨🇦 Canada0.8%

Top 5 of 7 shown

Web traffic by country

600K monthly visits
across markets

🇺🇸 United States95.5%

🇨🇦 Canada0.8%

🇪🇸 Spain0.6%

🇮🇳 India0.5%

🇦🇺 Australia0.5%

Top 5 markets shown

Patent intelligence

$1M patent portfolio · 2 active families

Estimated portfolio value

$1M

0.09% of valuation · 15× smaller than top peer Coupa ($20M)

2 active patent families

Where Upside innovates Human–computer interactionUser equipmentSales promotionData scienceMultimedia

Where Upside concentrates vs peers

Each axis is a top-10 topic across Upside and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Sentiment on X

What X is saying about Upside

An AI-synthesized read of the highest-engagement posts about Upside on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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