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Upside

Fintech · Washington DC, United States · Founded 2016

Develops a retail technology that enables users to earn cashback and businesses to earn profit MoreLess

Upside is a dynamic startup that operates in the retail and consumer goods market, offering a unique cash-back app designed to make everyday purchases more rewarding for consumers. The company serves a wide range of clients, including individuals who frequently shop for gas, groceries, and food. By using the Upside app, users can claim cash-back offers at nearby locations, shop as usual, and earn money back on their purchases. This model not only benefits consumers by increasing their purchasing power but also helps retailers boost their profits without altering their existing operations.

Upside's business model is centered around a win-win approach: consumers get cash back on necessary purchases, while retailers see increased sales and customer loyalty. The company makes money through partnerships with retailers and brands, who pay Upside a commission for driving traffic and sales to their stores. This commission is then shared with the app users in the form of cash-back rewards.

The company is committed to data protection, ensuring users feel confident about their privacy and security when using the app. Additionally, Upside is dedicated to environmental sustainability, investing in projects that offset carbon emissions generated by fuel purchases made through the app.

Upside's mission is to create a new economic model that levels the playing field in brick-and-mortar commerce, empowering both consumers and retailers. The company prides itself on its values-driven approach, fostering a diverse and inclusive workplace that reflects the communities it serves.

Keywords: cash-back app, retail, consumer goods, gas, groceries, food, rewards, sustainability, inclusivity, economic empowerment.

Valuation $1–2.5B
Revenue $100–500M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Upside and the history behind them.

Talent graph

Upside's talent

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Employees mapped 420 incl. 8 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 27 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Upside's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 3 investors entered at this stage
DCVC
Builders VC
Bienville Capital
Series B+ 2 investors entered at this stage

Global footprint

Where Upside has talent and traffic

Workforce by country
7 countries with
team presence
🇺🇸 United States93.7%
🇵🇭 Philippines2.4%
🇺🇦 Ukraine1.6%
🇧🇷 Brazil0.8%
🇪🇸 Spain0.4%
Top 5 of 7 shown
Web traffic by country
550K monthly visits
across markets
🇺🇸 United States92.3%
🇦🇪 United Arab Emirates2.9%
🇨🇦 Canada1.4%
🇬🇧 United Kingdom0.9%
🇳🇬 Nigeria0.6%
Top 5 markets shown

Patent intelligence

$1M patent portfolio · 2 active families

Estimated portfolio value
$1M
0.09% of valuation · 16.5× smaller than top peer Coupa ($22M)
2 active patent families
Where Upside innovates ClientComputing systemsData scienceEvent typeHuman–computer interaction

Where Upside concentrates vs peers

Each axis is a top-10 topic across Upside and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about Upside

An AI-synthesized read of the highest-engagement posts about Upside on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Upside on the full Dealroom platform

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