GetARoom.com

GetARoom.com operates as a business-to-business (B2B) distributor of hotel rooms, primarily serving the leisure travel market in North America. The company was established in 2009 by the entrepreneurial duo David Litman and Robert Diener, who previously founded and successfully exited Hotels.com (originally Hotel Reservations Network). Their journey began in 1984 with a discount airline business, followed by the creation of Hotels.com in 1991 with a modest $1,200 investment, which they grew into the world's largest hotel website before selling their interest.

Leveraging their deep industry expertise, Litman and Diener initially launched GetARoom as a consumer-facing hotel booking website. It later transitioned its focus to a B2B model, providing hotel and vacation rental inventory to partners such as online travel agencies, metasearch sites, and membership clubs. The company's revenue model is based on simplifying global distribution for hotels and acting as a single supplier solution for its affiliate partners, earning on the spread of the room rates. A key feature was its unpublished rate model, where customers could call a toll-free number to access prices lower than those available online, creating an opaque booking channel that protected hotel pricing strategies while offering value to travelers.

In a significant milestone, Booking Holdings Inc. acquired GetARoom in a deal valued at approximately $1.2 billion, which was completed in late 2021. Following the acquisition, GetARoom, while remaining headquartered in Dallas, was integrated into Booking's Priceline brand to form a new Strategic Partnerships business unit. This merger combined GetARoom's B2B distribution technology and expertise with the Priceline Partner Network to enhance value for both hotel and affiliate partners. Prior to this, in 2018, the founders had sold a majority stake to Court Square Capital Partners to fuel international expansion, having been self-funded and profitable up to that point. As of late 2025, the consumer-facing GetARoom.com site no longer accepts new hotel reservations, directing users to customer support for existing bookings under the Priceline Partner Solutions brand.

Keywords: B2B hotel distribution, online travel agency, hotel booking, Robert Diener, David Litman, Priceline, Booking Holdings, hotel inventory, travel technology, wholesale hotel rooms, strategic partnerships, affiliate travel network, leisure travel, accommodation booking, online travel market, Hotel Reservations Network, Hotels.com founders, unpublished hotel rates, travel distribution platform, hotel room aggregator, North American travel