Gengmei

About Gengmei

Gengmei, which translates to "more beautiful," operates as a social networking and e-commerce platform focused on the cosmetic surgery and medical aesthetics industry in China. Founded in 2013 by Liu Di, the Beijing-based company was established to address the lack of transparency and reliable information in the country's rapidly growing plastic surgery market. Liu, a former journalist and internet entrepreneur, identified the need for a trustworthy channel to connect consumers with qualified doctors after observing a surge in interest for cosmetic procedures while working at a mobile medical platform. His previous venture, a rare-disease online community, taught him the critical lesson of establishing a clear profit model, which he applied to Gengmei.

The company's core offering is a mobile application that functions as a comprehensive ecosystem for cosmetic procedures. It serves consumers interested in a range of services, including plastic surgery, cosmetic dentistry, anti-aging treatments, and skincare. The platform's business model is centered on connecting this user base with over 7,000 medical institutions and thousands of doctors across China. Revenue is generated through this marketplace, which facilitates e-commerce transactions and service bookings. The platform also incorporates financing tools for users.

Gengmei's application combines several key features. A major component is its social community, where users can post photos, write diaries about their procedural journeys, and share experiences, fostering a content-driven environment. This direct user feedback loop aims to build trust and provide prospective clients with authentic insights. A significant technological differentiator is the integration of artificial intelligence. The platform uses AI for intelligent analysis of users' faces, 3D simulations of potential results, and personalized recommendations for procedures and practitioners. This AI-driven consultation process, combined with human expert diagnosis, helps create customized medical plans and connects users to nearby high-quality clinics for online booking and payment.