F
Furlenco
Award winning furniture on rent
About Furlenco
Furlenco is a subscription-based furniture and appliance rental platform operating in the Indian market. The company, founded in 2012 by Ajith Karimpana, a former Goldman Sachs and Morgan Stanley employee, caters to the needs of urban Indians by providing them with access to a wide range of award-winning furniture and home decor on a rental basis.
Initially incorporated as Rent Ur Duniya, the company was later rebranded as Furlenco. It is owned and operated by the Bangalore-based Kieraya Furnishing Solutions. The business model is centered around offering furniture and appliances for rent, which provides a flexible and cost-effective solution for customers compared to outright purchasing. This model is particularly appealing to the transient urban population that may not want to commit to long-term ownership of such assets.
Furlenco has a significant online presence and has raised capital through multiple funding rounds, including a Series D. The company's offerings are designed to meet the evolving lifestyle and needs of its target demographic, emphasizing convenience and style.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- Bengaluru, India
- Employees
- 556
- Open positions
- 7
- Dealroom signal
- 90.3/100
- Industry
- Home Living
- Sector
- eCommerce & Marketplaces, Interior Design, Furniture, Home Improvement, Appliances
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Dec 2025 | $15M | $100M | Madhu Kela · Whiteoak · Sheela Foam | ↗ |
| DEBTDebt | Mar 2025 | $7M | — | Northern Arc · CredAvenue | ↗ |
Growth signals
Latest recorded traffic for Furlenco is 1.8M monthly website visits, up 0% over the last three months. Furlenco's team grew 8.4% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Lightbox Ventures
InnoVen Capital
Series B and later14 investors entered at this stage
- ABAditya Burman
Crescent Enterprises- RRRangoli Resorts
- BIBeeline Impex
Blacksoil
CE Ventures (CEIIF)
Zinnia Global Fund
TradeCred
Klub
Sheela Foam
Northern Arc
CredAvenue
Madhu Kela
Whiteoak
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Furlenco on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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