F
Function of Beauty
Personalized hair care products tailored to its customers' specific hair profile and goals
About Function of Beauty
Function of Beauty is a direct-to-consumer startup that operates in the personal care market, specifically in the haircare segment. The company offers a unique value proposition by providing customized haircare products that are tailored to individual customer needs. The customization process is simple and user-friendly, involving a two-minute online quiz about the customer's hair history, goals, and preferences. Based on the quiz results, Function of Beauty formulates made-to-order haircare products using primarily naturally-derived ingredients.
The company's business model is based on e-commerce, with products being sold directly through their website. This direct-to-consumer approach allows Function of Beauty to maintain control over the customer experience, from product formulation to delivery. The company generates revenue from the sale of these customized haircare products.
Function of Beauty prides itself on its commitment to clean, vegan, and cruelty-free products. This ethical stance not only appeals to a growing segment of consumers who prioritize such values but also positions the company favorably in a market increasingly focused on sustainability and ethical practices.
The company's target customers are individuals seeking personalized, high-quality haircare solutions that align with their specific needs and ethical values. Function of Beauty's unique selling proposition, combined with its ethical stance, positions it well to cater to this niche market segment.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- New York City, United States
- Employees
- 106
- Open positions
- 6
- Dealroom signal
- 62.8/100
- Industry
- Wellness Beauty, Fashion
- Sub-industry
- Apparel
- Sector
- Wellness Beauty, Consumer Goods, Beauty, Customer Service, Direct-to-Consumer, Hard Tech, YC W16
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| FundingOther financing | Jan 2022 | $0 | — | SoGal Ventures | ↗ |
| SERIES BOther financing | Dec 2020 | $150M | $600M | L Catterton | — |
Growth signals
Latest recorded traffic for Function of Beauty is 140K monthly website visits, down 12.5% over the last three months. Function of Beauty's team declined 9.4% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Y Combinator
Bessemer Venture Partners
SoGal Ventures
Series A3 investors entered at this stage
Notable Capital
Bullish
L Catterton
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Function of Beauty on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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