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Brandless
eCommerce & Marketplaces · San Francisco, United States · Founded 2016
Providing high-quality, unbranded, essential products at a low price MoreLess
Brandless is a consumer goods startup that focuses on providing high-quality, wellness-oriented products at fair prices. The company operates in the health and wellness market, offering a wide range of products that include kitchenware, personal care items, and home essentials. Brandless aims to empower its customers to live their best lives by offering products that are not only effective but also ethically produced and sustainably sourced.
The primary clients of Brandless are health-conscious consumers who value quality and sustainability. These customers are looking for products that help them take care of their bodies and homes while aligning with their ethical values. Brandless serves this market by offering cruelty-free and clean-certified goods, meaning the products are not tested on animals and are made with environmentally friendly practices.
Brandless operates on a direct-to-consumer business model, which means it sells its products directly to customers through its website, brandless.com. This model allows the company to keep prices competitive by cutting out the middleman, such as traditional retail stores. Additionally, Brandless offers free shipping on U.S. orders over $40, which adds value for its customers.
The company makes money by selling its diverse range of products online. It also has an ambassador program that encourages loyal customers to promote Brandless products in exchange for perks and rewards. This program helps to build a community around the brand and drives word-of-mouth marketing, which is a cost-effective way to attract new customers.
In summary, Brandless is a startup that offers high-quality, ethically produced wellness products directly to consumers. It serves health-conscious individuals who value sustainability and fair pricing. The company makes money through online sales and its ambassador program, which helps to build a loyal customer base.
Keywords: wellness, sustainability, direct-to-consumer, high-quality, ethical, health-conscious, cruelty-free, clean-certified, fair pricing, ambassador program.
Company overview
Brandless company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- San Francisco, United States
- Employees
- 39
- Open positions
- None listed
- Dealroom signal
- 69.3
- Investment activity
- 2 companies · latest Oct 2014
- Capital deployed
- $65M
- Preferred round
- SERIES A
Valuation & funding
Brandless funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Aug 2021 | $59M | — | Keystone National Group | — |
| LATE VCOther financing | Aug 2021 | $59M | $236M | Clarke Capital Partners | — |
| SERIES COther financing | Jul 2018 | $240M | $960M | SoftBank · SoftBank Vision Fund · Redpoint · NEA | — |
| SERIES BOther financing | Jul 2017 | $35M | $140M | Cowboy Ventures · #Angels · NEA · Redpoint | — |
| SERIES AOther financing | Dec 2016 | $13M | $50M | Redpoint | — |
| SERIES AOther financing | Jul 2016 | Redpoint | — | ||
| SEEDOther financing | Mar 2016 | Slow Ventures · Cowboy Ventures | — | ||
| FundingOther financing | Jan 2016 | Slow Ventures · Cowboy Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $8.4M | 0% | 39 |
| 2025 | $8.4M | 0% | 38 |
| 2024 | $8.4M | 0% | 41 |
| 2023 | $8.4M | +501.4% | 49 |
| 2022 | $1.4M | 0% | 59 |
| 2021 | $1.4M | — | — |
Growth signals
Brandless website traffic
Latest recorded traffic for Brandless is 21K monthly website visits, up 10.5% over the last three months. Brandless's team grew 2.6% over the past year.
Comparisons
Brandless compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Brandless investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Brandless's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Brandless has talent and traffic
team presence
In the news
Latest news about Brandless
Recent press, funding announcements, and product moves mentioning Brandless — open to read from the original sources.
Market sentiment
What the market is saying about Brandless
An AI-synthesized read of the highest-engagement posts about Brandless on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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