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Brandless

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Providing high-quality, unbranded, essential products at a low price

San Francisco, United StatesFounded 2016eCommerce & Marketplaces
Valuation $250–500M Last recorded · 2021
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Brandless and the history behind them.

About Brandless

Brandless is a consumer goods startup that focuses on providing high-quality, wellness-oriented products at fair prices. The company operates in the health and wellness market, offering a wide range of products that include kitchenware, personal care items, and home essentials. Brandless aims to empower its customers to live their best lives by offering products that are not only effective but also ethically produced and sustainably sourced.

The primary clients of Brandless are health-conscious consumers who value quality and sustainability. These customers are looking for products that help them take care of their bodies and homes while aligning with their ethical values. Brandless serves this market by offering cruelty-free and clean-certified goods, meaning the products are not tested on animals and are made with environmentally friendly practices.

Brandless operates on a direct-to-consumer business model, which means it sells its products directly to customers through its website, brandless.com. This model allows the company to keep prices competitive by cutting out the middleman, such as traditional retail stores. Additionally, Brandless offers free shipping on U.S. orders over $40, which adds value for its customers.

The company makes money by selling its diverse range of products online. It also has an ambassador program that encourages loyal customers to promote Brandless products in exchange for perks and rewards. This program helps to build a community around the brand and drives word-of-mouth marketing, which is a cost-effective way to attract new customers.

In summary, Brandless is a startup that offers high-quality, ethically produced wellness products directly to consumers. It serves health-conscious individuals who value sustainability and fair pricing. The company makes money through online sales and its ambassador program, which helps to build a loyal customer base.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
San Francisco, United States
Employees
39
Open positions
None listed
Dealroom signal
69.3/100
Industry
Wellness Beauty, Home Living
Sector
eCommerce & Marketplaces, Consumer Goods, Beauty, Direct-to-Consumer, Hard Tech
Business model
Manufacturing, Marketplace & ecommerce
Client focus
b2c
Investment activity
2 companies, latest Oct 2014
Capital deployed
$65M
Preferred round
SERIES A

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Aug 2021 $59M — Keystone National Group —
LATE VCOther financing Aug 2021 $59M $236M Clarke Capital Partners —
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Brandless website traffic

Latest recorded traffic for Brandless is 21K monthly website visits, up 10.5% over the last three months. Brandless's team grew 2.6% over the past year.

Latest monthly visits21K 3-month web change+10.5% 1-year team growth+2.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A4 investors entered at this stage

Series B and later5 investors entered at this stage

Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Brandless on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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