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Brandless
Providing high-quality, unbranded, essential products at a low price
About Brandless
Brandless is a consumer goods startup that focuses on providing high-quality, wellness-oriented products at fair prices. The company operates in the health and wellness market, offering a wide range of products that include kitchenware, personal care items, and home essentials. Brandless aims to empower its customers to live their best lives by offering products that are not only effective but also ethically produced and sustainably sourced.
The primary clients of Brandless are health-conscious consumers who value quality and sustainability. These customers are looking for products that help them take care of their bodies and homes while aligning with their ethical values. Brandless serves this market by offering cruelty-free and clean-certified goods, meaning the products are not tested on animals and are made with environmentally friendly practices.
Brandless operates on a direct-to-consumer business model, which means it sells its products directly to customers through its website, brandless.com. This model allows the company to keep prices competitive by cutting out the middleman, such as traditional retail stores. Additionally, Brandless offers free shipping on U.S. orders over $40, which adds value for its customers.
The company makes money by selling its diverse range of products online. It also has an ambassador program that encourages loyal customers to promote Brandless products in exchange for perks and rewards. This program helps to build a community around the brand and drives word-of-mouth marketing, which is a cost-effective way to attract new customers.
In summary, Brandless is a startup that offers high-quality, ethically produced wellness products directly to consumers. It serves health-conscious individuals who value sustainability and fair pricing. The company makes money through online sales and its ambassador program, which helps to build a loyal customer base.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- San Francisco, United States
- Employees
- 39
- Open positions
- None listed
- Dealroom signal
- 69.3/100
- Industry
- Wellness Beauty, Home Living
- Sector
- eCommerce & Marketplaces, Consumer Goods, Beauty, Direct-to-Consumer, Hard Tech
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 2 companies, latest Oct 2014
- Capital deployed
- $65M
- Preferred round
- SERIES A
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Aug 2021 | $59M | — | Keystone National Group | — |
| LATE VCOther financing | Aug 2021 | $59M | $236M | Clarke Capital Partners | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Brandless is 21K monthly website visits, up 10.5% over the last three months. Brandless's team grew 2.6% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Series B and later5 investors entered at this stage
SoftBank
SoftBank Vision Fund
ACME Capital- KGKeystone National Group
Clarke Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Brandless on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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