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FullStory

Marketing · Atlanta, United States · Founded 2014

App that captures all your customer experience data in one powerful, easy-to-use platform

Valuation $1–2.5B
Revenue $100–500M
Headcount 500–1k
Unlock exact values This page shows ranges. Dealroom has the exact numbers for FullStory and the history behind them.
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Investors

10 investors on FullStory's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 3 investors entered at this stage
Nat Turner
Tom Noonan
GV
Series A 1 investor entered at this stage
Kleiner Perkins
Series B+ 6 investors entered at this stage
Stripes
Permira
Salesforce Ventures
Dell Technologies Capital
Salesforce
Glynn Capital Management

Ownership

Who owns FullStory

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

18% Kleiner Perkins
  • Kleiner Perkins 18%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

FullStory mafia

Startups founded by FullStory alumni

Former FullStory employees who went on to start their own companies. Sorted by Dealroom signal score.

WattchEst. 2020
Alex NusseyUnited States
Signal score85
SaltboxEst. 2019
Maxwell BonnieUnited States
Signal score79
SchematicEst. 2023
Giovanni HobbinsUnited States
Signal score78
FlatfileEst. 2018
ECEric CraneUnited States
Signal score62
Bravado NetworkEst. 2017
Belal BatrawyUnited States
Signal score60
BateauEst. 2019
Henry HutchesonUnited States
Signal score54

Book a demo to explore the full alumni network →

Global footprint

Where FullStory has talent and traffic

Workforce by country
9 countries with
team presence
🇺🇸 United States80.9%
🇬🇧 United Kingdom10.8%
🇨🇦 Canada3.4%
🇦🇺 Australia2.5%
🇵🇦 Panama0.8%
Top 5 of 9 shown
Web traffic by country
330K monthly visits
across markets
🇺🇸 United States43.8%
🇬🇧 United Kingdom5.4%
🇮🇳 India4%
🇮🇱 Israel3.3%
🇩🇪 Germany3.2%
Top 5 markets shown

Talent graph

The shape of FullStory's talent

Dealroom maps FullStory's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

25 standout operatorsDealroom-flagged across the org
5 AI specialistspinpointed by name
562 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock FullStory's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$4M patent portfolio · 10 active families

Estimated portfolio value
$4M
0.22% of valuation · 1.6× smaller than top peer ContentSquare ($6M)
10 active patent families
Where FullStory innovates ClientCollections dataComputer programEvent dataHuman–computer interaction

Where FullStory concentrates vs peers

Each axis is a top-10 topic across FullStory and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about FullStory

An AI-synthesized read of the highest-engagement posts about FullStory on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See FullStory on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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