Fuisz Video

About Fuisz Video

Fuisz Video, founded in 2013 by Justin Fuisz, operated from Santa Monica, California, as a technology firm focused on enhancing online video content. The company developed a digital platform that allowed for the integration of interactive elements directly into videos, a move designed to facilitate e-commerce traffic. This technology utilized computer vision to automatically identify objects within a video, enabling viewers to click or tap on these items to get more information or make a purchase without leaving the video player. The service catered to brands, advertisers, and publishers, offering them a novel way to engage with audiences and drive sales directly from their video content.

The company's business model centered on providing this interactive video technology to its clients, operating within the media and information services sector with a focus on marketing and e-commerce technology. Fuisz Video's platform was designed to work across multiple devices, including desktops, mobile phones, and tablets. The firm secured significant financial backing to develop and scale its operations. It raised a total of $12.1 million over two funding rounds. The initial seed round in July 2014 brought in $2.1 million, followed by a larger Series A round of $10 million in July 2015, led by Evolution Media. Despite this infusion of capital, the company ceased operations and is considered out of business as of October 2017.

Justin Fuisz comes from a family with a notable history of invention and entrepreneurship. His father, Dr. Richard Fuisz, is a physician and prolific inventor with numerous patents in fields as diverse as drug delivery and interactive media. The Fuisz family has been involved in various technology and medical ventures. Following his venture with Fuisz Video, Justin Fuisz went on to found other technology companies, including OCTI INC. and Ultraviolet, continuing his entrepreneurial journey in the tech space.