Video++

About Video++

Video++ (videojj.com), officially known as Video++ Technology Group, was established in Shanghai, China in 2014. The company operates as a video content platform that leverages artificial intelligence for image recognition within videos.

The core of Video++'s service is its AI-driven technology that identifies and tags a wide array of elements in video content, including objects, faces, brands, and even body language. This capability transforms unstructured video data into a searchable and structured format. The primary clients for this technology are advertisers and e-commerce companies. By enabling these clients to search for specific content or objects within videos, Video++ facilitates more targeted and contextual advertising opportunities.

The business model centers on providing this specialized video recognition and tagging service, empowering advertisers to place relevant ads and e-commerce links directly within video streams, a concept often referred to as shoppable video. This approach creates a new revenue stream for video publishers and a more integrated advertising experience for viewers. The company has garnered significant financial backing, having raised a total of $97.5 million through multiple funding rounds, including a seed round in December 2014 and subsequent Series A, B, and C rounds. This substantial investment history underscores investor confidence in its technology and market position within the video advertising and AI sectors.