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Fruitful Homes
Fintech · London, United Kingdom · Founded 2016
Enables anyone to Invest and make the great returns on property development projects online MoreLess
Fruitful.com is a startup that provides personalized financial guidance through a team of certified financial professionals. These experts, known as Fruitful Guides, have undergone rigorous education, training, and ethical standards to ensure they offer trustworthy and capable financial advice. The company serves individuals looking to take control of their personal finances, offering tailored advice and easy-to-apply education to help them manage, save, and invest their money effectively.
Fruitful operates in the personal finance market, targeting clients who need comprehensive financial planning and advice. This includes people from various walks of life who may be dealing with financial stressors or simply looking to optimize their financial health. The startup's business model revolves around providing a subscription-based service where members pay a fee to access the expertise of their financial guides and the platform's tools.
The company makes money through these subscription fees, which grant members access to personalized financial advice, a single intuitive platform to track their finances, and various educational resources. The platform aims to simplify money management by offering a one-stop solution for discussing, tracking, saving, and investing money.
Fruitful's team includes professionals like Andrea Easterling, who has 8 years of experience in financial planning and advising, and Andrew Rotz, who has been in financial services since 2012 and has built financial wellness programs. These guides are dedicated to empowering their clients with insightful, analytical, and personalized advice, ensuring that members can confidently take control of their financial futures.
Keywords: financial guidance, certified professionals, personal finance, subscription service, tailored advice, money management, financial planning, investment, financial wellness, intuitive platform.
Company overview
Fruitful Homes company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 69
- Open positions
- 2
- Dealroom signal
- 68.9
Valuation & funding
Fruitful Homes funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLE✓Equity / VC | Jun 2022 | $10M | — | Undisclosed | ↗ |
| SERIES A✓Equity / VC | Jun 2022 | $25M | $100M | Lux Capital · Company Ventures · Founders Fund · Elad Gil | ↗ |
| SEED✓Equity / VC | Jun 2022 | $8M | $32M | Emigrant Bank | ↗ |
| SERIES AEquity / VC | Oct 2021 | $0 | — | Quiet Capital | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $4.9M | 0% | 69 |
| 2025 | $4.9M | 0% | 70 |
| 2024 | $4.9M | 0% | 54 |
| 2023 | $4.9M | 0% | 26 |
| 2022 | $4.9M | — | 30 |
Growth signals
Fruitful Homes website traffic
Latest recorded traffic for Fruitful Homes is 120K monthly website visits, down 25% over the last three months. Fruitful Homes's team declined 1.4% over the past year.
Hiring
Open positions at Fruitful Homes
Current openings linked to this company in Dealroom.
Comparisons
Fruitful Homes compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
TallyMoneyA NeoBank and Challenger Currency provider with a standalone digital banking platform and physical gold monetary system |
London, United Kingdom | Operational | 22 | — | — |
MoneyFarmHelps individuals invest and manage their savings |
London, United Kingdom | Operational | |||
ProsperOffers a digital platform of diversified, global investment funds with transparent, fair fees to help users grow their wealth |
London, United Kingdom | Operational | |||
Sync.Tailored Mobile Banking App |
London, United Kingdom | Operational | |||
Profile PensionsStraight-talking pension advice |
Preston, United Kingdom | Acquired | |||
Limitless appFinancial wellbeing for Millennials with automated savings and investments(B2B2C) |
Cambridge, United Kingdom | Operational | |||
ChipAutomated savings bot for people who wish to save more of their money |
London, United Kingdom | Operational | |||
PlumDeveloper of personal savings assistant solutions for customers |
London, United Kingdom | Operational |
Talent graph
Fruitful Homes's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Fruitful Homes has talent and traffic
team presence
In the news
Latest news about Fruitful Homes
Recent press, funding announcements, and product moves mentioning Fruitful Homes — open to read from the original sources.
Market sentiment
What the market is saying about Fruitful Homes
An AI-synthesized read of the highest-engagement posts about Fruitful Homes on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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