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Fruitful Homes

Fintech · London, United Kingdom · Founded 2016

Enables anyone to Invest and make the great returns on property development projects online MoreLess

Fruitful.com is a startup that provides personalized financial guidance through a team of certified financial professionals. These experts, known as Fruitful Guides, have undergone rigorous education, training, and ethical standards to ensure they offer trustworthy and capable financial advice. The company serves individuals looking to take control of their personal finances, offering tailored advice and easy-to-apply education to help them manage, save, and invest their money effectively.

Fruitful operates in the personal finance market, targeting clients who need comprehensive financial planning and advice. This includes people from various walks of life who may be dealing with financial stressors or simply looking to optimize their financial health. The startup's business model revolves around providing a subscription-based service where members pay a fee to access the expertise of their financial guides and the platform's tools.

The company makes money through these subscription fees, which grant members access to personalized financial advice, a single intuitive platform to track their finances, and various educational resources. The platform aims to simplify money management by offering a one-stop solution for discussing, tracking, saving, and investing money.

Fruitful's team includes professionals like Andrea Easterling, who has 8 years of experience in financial planning and advising, and Andrew Rotz, who has been in financial services since 2012 and has built financial wellness programs. These guides are dedicated to empowering their clients with insightful, analytical, and personalized advice, ensuring that members can confidently take control of their financial futures.

Keywords: financial guidance, certified professionals, personal finance, subscription service, tailored advice, money management, financial planning, investment, financial wellness, intuitive platform.

Company overview

Fruitful Homes company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2016
Headquarters
London, United Kingdom
Employees
69
Open positions
2
Dealroom signal
68.9
client focusb2csub industryBankingsub industryFinancial Management Solutionssub industryWealth Managementbusiness modelMarketplace & ecommerceindustryFintechsectorPersonal Financesectoruk is8 financial services

Valuation & funding

Fruitful Homes funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
CONVERTIBLEEquity / VC Jun 2022 $10M Undisclosed
SERIES AEquity / VC Jun 2022 $25M $100M Lux Capital · Company Ventures · Founders Fund · Elad Gil
SEEDEquity / VC Jun 2022 $8M $32M Emigrant Bank
SERIES AEquity / VC Oct 2021 $0 Quiet Capital
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $4.9M 0% 69
2025 $4.9M 0% 70
2024 $4.9M 0% 54
2023 $4.9M 0% 26
2022 $4.9M 30
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Fruitful Homes website traffic

Latest recorded traffic for Fruitful Homes is 120K monthly website visits, down 25% over the last three months. Fruitful Homes's team declined 1.4% over the past year.

Latest monthly visits120K 3-month web change-25% 1-year team growth-1.4%
Monthly website visits83 observations · Apr 2016–Jul 2026
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Hiring

Open positions at Fruitful Homes

Current openings linked to this company in Dealroom.

1 distinct opening shownExplore hiring signals →

Comparisons

Fruitful Homes compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Fruitful Homes's talent

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Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on Fruitful Homes's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Emigrant Bank
Series A 10 investors entered at this stage
Quiet Capital
8VC
Lux Capital
Company Ventures
Founders Fund
Elad Gil
Diogo Monica
Kal Vepuri
Third Prime Capital
Bienville Capital
Other known 2 additional known investors

Global footprint

Where Fruitful Homes has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States92.9%
🇬🇭 Ghana2.4%
🇨🇦 Canada2.4%
🇳🇬 Nigeria2.4%
4 countries shown

In the news

Latest news about Fruitful Homes

Recent press, funding announcements, and product moves mentioning Fruitful Homes — open to read from the original sources.

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Market sentiment

What the market is saying about Fruitful Homes

An AI-synthesized read of the highest-engagement posts about Fruitful Homes on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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