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Fruitful Homes

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Enables anyone to Invest and make the great returns on property development projects online

London, United KingdomFounded 2016Fintech
Valuation $100–250M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fruitful Homes and the history behind them.

About Fruitful Homes

Fruitful.com is a startup that provides personalized financial guidance through a team of certified financial professionals. These experts, known as Fruitful Guides, have undergone rigorous education, training, and ethical standards to ensure they offer trustworthy and capable financial advice. The company serves individuals looking to take control of their personal finances, offering tailored advice and easy-to-apply education to help them manage, save, and invest their money effectively.

Fruitful operates in the personal finance market, targeting clients who need comprehensive financial planning and advice. This includes people from various walks of life who may be dealing with financial stressors or simply looking to optimize their financial health. The startup's business model revolves around providing a subscription-based service where members pay a fee to access the expertise of their financial guides and the platform's tools.

The company makes money through these subscription fees, which grant members access to personalized financial advice, a single intuitive platform to track their finances, and various educational resources. The platform aims to simplify money management by offering a one-stop solution for discussing, tracking, saving, and investing money.

Fruitful's team includes professionals like Andrea Easterling, who has 8 years of experience in financial planning and advising, and Andrew Rotz, who has been in financial services since 2012 and has built financial wellness programs. These guides are dedicated to empowering their clients with insightful, analytical, and personalized advice, ensuring that members can confidently take control of their financial futures.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
London, United Kingdom
Employees
69
Open positions
2
Dealroom signal
68.9/100
Industry
Fintech
Sub-industry
Banking, Financial Management Solutions, Wealth Management
Sector
Fintech, Personal Finance, uk is8 financial services
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
CONVERTIBLE✓Equity / VC Jun 2022 $10M — Undisclosed ↗
SERIES A✓Equity / VC Jun 2022 $25M $100M Lux Capital · Company Ventures · Founders Fund · Elad Gil ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Fruitful Homes website traffic

Latest recorded traffic for Fruitful Homes is 120K monthly website visits, down 25% over the last three months. Fruitful Homes's team declined 1.4% over the past year.

Latest monthly visits120K 3-month web change-25% 1-year team growth-1.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Emigrant Bank

Series A10 investors entered at this stage

Other known investors2 additional known investors

Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States92.9%
🇬🇭 Ghana2.4%
🇨🇦 Canada2.4%
🇳🇬 Nigeria2.4%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fruitful Homes on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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