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Fruitful Homes
Enables anyone to Invest and make the great returns on property development projects online
About Fruitful Homes
Fruitful.com is a startup that provides personalized financial guidance through a team of certified financial professionals. These experts, known as Fruitful Guides, have undergone rigorous education, training, and ethical standards to ensure they offer trustworthy and capable financial advice. The company serves individuals looking to take control of their personal finances, offering tailored advice and easy-to-apply education to help them manage, save, and invest their money effectively.
Fruitful operates in the personal finance market, targeting clients who need comprehensive financial planning and advice. This includes people from various walks of life who may be dealing with financial stressors or simply looking to optimize their financial health. The startup's business model revolves around providing a subscription-based service where members pay a fee to access the expertise of their financial guides and the platform's tools.
The company makes money through these subscription fees, which grant members access to personalized financial advice, a single intuitive platform to track their finances, and various educational resources. The platform aims to simplify money management by offering a one-stop solution for discussing, tracking, saving, and investing money.
Fruitful's team includes professionals like Andrea Easterling, who has 8 years of experience in financial planning and advising, and Andrew Rotz, who has been in financial services since 2012 and has built financial wellness programs. These guides are dedicated to empowering their clients with insightful, analytical, and personalized advice, ensuring that members can confidently take control of their financial futures.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 69
- Open positions
- 2
- Dealroom signal
- 68.9/100
- Industry
- Fintech
- Sub-industry
- Banking, Financial Management Solutions, Wealth Management
- Sector
- Fintech, Personal Finance, uk is8 financial services
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLE✓Equity / VC | Jun 2022 | $10M | — | Undisclosed | ↗ |
| SERIES A✓Equity / VC | Jun 2022 | $25M | $100M | Lux Capital · Company Ventures · Founders Fund · Elad Gil | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Fruitful Homes is 120K monthly website visits, down 25% over the last three months. Fruitful Homes's team declined 1.4% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Emigrant Bank
Series A10 investors entered at this stage
Quiet Capital
8VC
Lux Capital
Company Ventures
Founders Fund
Elad Gil
Diogo Monica
Kal Vepuri
Third Prime Capital
Bienville Capital
Other known investors2 additional known investors
Gil CapitalLeFrak
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Fruitful Homes on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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