COMPANY PROFILE

Frubana

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Platform of agri-products for restaurants and small retailers in Latam

Bogotá, ColombiaFounded 2017eCommerce & Marketplaces

Valuation $100–500M Latest valuation · 2022

Revenue $10–50M Latest reported FY

Headcount 1–2k Current team size

Total funding $100–500M Disclosed equity funding

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About Frubana

Frubana is a rapidly growing B2B technology scale-up revolutionizing agriculture and the restaurant industry in Latin America. Operating in major cities across Mexico, Brazil, and Colombia, Frubana connects rural suppliers with urban restaurants through a comprehensive digital platform. The company serves the restaurant sector by offering a wide range of products, streamlining the supply chain, and enhancing operational efficiency. Frubana's business model focuses on facilitating transactions between suppliers and restaurants, generating revenue through service fees and product sales. Supported by prominent investors like Monashees, GGV, Softbank, and Tiger Global, and being part of Y Combinator, Frubana is well-positioned for continued growth and market expansion.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2017
Headquarters: Bogotá, Colombia
Employees: 1,769
Open positions: None listed
Dealroom signal: 63.0/100
Industry: Food
Sub-industry: AgriTech, In-store Retail & Restaurant Tech, Food Logistics & Delivery
Sector: eCommerce & Marketplaces, B2b Online Marketplace, Food B2B, Hard Tech, YC W19
Technology: Mobile app
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn

Latest news

Press, funding announcements and product moves mentioning Frubana.

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES COther financing	Dec 2022	—	—	Chimera Investment	↗
SERIES COther financing	Jul 2022	$75M	$300M	DST Global	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Frubana website traffic

Latest recorded traffic for Frubana is 1K monthly website visits, down 93.3% over the last three months. Frubana's team declined 2.2% over the past year.

Latest monthly visits1K 3-month web change-93.3% 1-year team growth-2.2%

Monthly website visitsDec 2018–Dec 2025

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