Frubana

eCommerce & Marketplaces · Bogotá, Colombia · Founded 2017

Frubana is a rapidly growing B2B technology scale-up revolutionizing agriculture and the restaurant industry in Latin America. Operating in major cities across Mexico, Brazil, and Colombia, Frubana connects rural suppliers with urban restaurants through a comprehensive digital platform. The company serves the restaurant sector by offering a wide range of products, streamlining the supply chain, and enhancing operational efficiency. Frubana's business model focuses on facilitating transactions between suppliers and restaurants, generating revenue through service fees and product sales. Supported by prominent investors like Monashees, GGV, Softbank, and Tiger Global, and being part of Y Combinator, Frubana is well-positioned for continued growth and market expansion. Keywords: B2B, agriculture, restaurants, LATAM, digital platform, supply chain, product portfolio, Mexico, Brazil, Colombia

Valuation $100–500M

Revenue $10–50M

Headcount 1–2k

Total funding $100–500M

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Investors

12 investors on Frubana's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 5 investors entered at this stage

Kairos

Y Combinator

GE32 Capital

Monashees

K50 Ventures

Series A 5 investors entered at this stage

Notable Capital

SoftBank

Hans Tung

Lightspeed Venture Partners

Tiger Global

Series B+ 2 investors entered at this stage

DST Global

Chimera Investment

Global footprint

Where Frubana has talent and traffic

Workforce by country

12 countries with
team presence

🇧🇷 Brazil56.9%

🇨🇴 Colombia27.2%

🇲🇽 Mexico11.6%

🇦🇷 Argentina1.5%

🇺🇸 United States0.7%

Top 5 of 12 shown

Talent graph

The shape of Frubana's talent

Dealroom maps Frubana's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

39 team members profilednamed & role-tagged by Dealroom

1,769 employeestotal headcount

3 executives & foundersidentified by name

DimensionScore

AI Talent

Engineering

Product

Go-to-market

Leadership

Research

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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Frubana

An AI-synthesized read of the highest-engagement posts about Frubana on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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