COMPANY PROFILE

FRIDAY

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First digital insurer in Germany to offer its own car fares

Berlin, GermanyFounded 2017Fintech

Valuation $100–500M Latest valuation · 2019

Headcount <100 Current team size

Total funding $100–500M Disclosed equity funding

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About FRIDAY

FRIDAY is a digital insurance startup based in Germany, offering a range of flexible insurance products with a focus on simplicity and customer convenience. The company operates in the insurance market, serving customers who prefer online, paperless transactions and are looking for flexible, fair-priced insurance options.

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FRIDAY's business model is centered around digital processes, from policy purchase to claims reporting. It offers a unique pay-per-kilometer tariff, allowing customers to pay for their car insurance based on the actual distance they drive. This model is particularly attractive to low-mileage drivers who can potentially save on their insurance costs.

The company also offers a traditional insurance plan, FRIDAY Original, and a premium protection plan with additional benefits, known as Zen Mode. FRIDAY's insurance products cover various areas including private, professional, and traffic-related risks.

FRIDAY's digital platform allows customers to manage their policies online, make changes to personal information, and add additional services with a single click. The company prides itself on its customer service, with its digital claims process receiving a 4.5 out of 5-star rating from customers.

FRIDAY generates revenue through the premiums paid by its customers for their insurance policies. The company has been recognized for its value for money, with Auto Zeitung magazine naming FRIDAY's car insurance as the price-performance winner in the "Economical" category.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2017
Headquarters: Berlin, Germany
Employees: 54
Open positions: None listed
Dealroom signal: 62.0/100
Industry: Fintech
Sub-industry: Insurance
Sector: Fintech, Car Insurance, Car, PandC Insurance, MGA
Client focus: b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning FRIDAY.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Oct 2024	$0	—	Allianz	↗
SERIES AOther financing	Mar 2019	$83M	$330M	Baloise Group	—

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Growth signals

FRIDAY website traffic

Latest recorded traffic for FRIDAY is 440 monthly website visits, down 97.8% over the last three months. FRIDAY's team declined 64% over the past year.

Latest monthly visits440 3-month web change-97.8% 1-year team growth-64%

Monthly website visitsMar 2017–Jun 2026

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