Freshflow

About Freshflow

Freshflow is a Berlin-based technology company specializing in AI-driven inventory management for the fresh food segment of grocery retail. Founded in 2021 by CEO Avik Mukhija, a former AI researcher at ETH Zurich, and Carmine Paolino, a Machine Learning Scientist, the company was established to address the significant food waste and operational inefficiencies in managing perishable goods. Mukhija's direct experience on the shop floor during his master's degree informed the company's core mission to replace manual, intuition-based ordering with a data-driven, automated system. Freshflow operates on a B2B model, providing its software-as-a-service (SaaS) platform to grocery retailers. Its clients include major European grocery groups and their franchisees, such as EDEKA, Carrefour, and Intermarché, across Germany and France. Freshflow's AI platform integrates with a retailer's existing IT systems, analyzing over 120 signals per store, including weather, local events, promotions, and seasonality, to generate precise order recommendations. A key differentiator is that its model does not rely on ERP stock data, which is often unreliable for fresh goods; instead, it builds its own inventory simulation that accounts for spoilage, shelf life, and unrecorded write-offs. This purpose-built approach for fresh produce has resulted in a 93% adoption rate for its AI-generated order suggestions among store staff. For its retail clients, Freshflow's system delivers quantifiable results, including reductions in food waste by up to 30% and revenue increases between 2% and 4% per store. The platform also saves store employees significant time by automating a process that previously took hours daily. Since its inception, Freshflow has secured multiple funding rounds, including a €1.7 million seed round in 2022 and a $10 million Series A in June 2026. Key investors include Reimann Investors, World Fund, Capnamic, and Venture Stars. The company plans to use the capital to expand into additional fresh categories like meat and bakery by late 2026 and enter new European markets from 2027 onwards.