ForceManager

About ForceManager

ForceManager, founded in Barcelona in 2011 by Oscar Macia and Xavi Bisbal, operated as a mobile-first Customer Relationship Management (CRM) platform tailored for field sales teams. Macia, with a background in Nuclear Engineering and an MBA, brought over 20 years of sales management experience to his role as CEO. Bisbal holds an MBA and a degree in Executive Sales Strategy.

The company's mission was to enhance the efficiency of sales professionals who work outside the office. The business model centered on providing a subscription-based software solution, with pricing structured per user. Its target clients were small to medium-sized businesses (SMBs) with field sales forces across various sectors, including construction, manufacturing, medical devices, and insurance. Throughout its history, ForceManager achieved several milestones, including raising $12 million in a Series B funding round in 2017, acquiring the Italian company Sellf in 2018, and expanding its operations to over 36 countries.

The core product was a cloud-based, mobile-oriented CRM designed for ease of use to ensure high adoption rates among sales representatives. Key features included automated activity logging for calls and geolocated visits, smart route planning, and real-time sales performance analytics. A significant component was its AI-powered personal assistant, initially named Dana and later Sage Copilot, which offered voice-controlled reporting and intelligent suggestions. The platform also integrated with other systems like Microsoft 365, SAP Business One, and various ERPs.

In November 2024, the global software company Sage acquired ForceManager. Following the acquisition, ForceManager was rebranded as Sage Sales Management as of February 1, 2025. The product continues to be available as a standalone solution for both Sage and non-Sage customers, retaining its core functionalities while being integrated into Sage's broader ecosystem for SMBs. The acquisition was a strategic move for Sage to enhance its offerings with an AI-enhanced mobile sales management tool.