Flywheel Sports

The company's business model revolved around pay-per-class and monthly membership options for its studio offerings. Flywheel primarily served fitness enthusiasts in major urban markets, offering high-intensity interval training (HIIT) on stationary bikes. Revenue was generated through class packages, memberships, and the sale of branded merchandise. The core service, Flywheel, was a 45 or 60-minute class featuring climbs and descents set to curated music playlists. A key differentiator was the "TorqBoard," an in-studio screen that displayed real-time rider performance data, allowing for optional competition among participants. The company also offered "FlyBarre," a full-body workout combining light weight training, dance, and core exercises.

Flywheel expanded significantly, operating over 40 studios across the U.S. at its peak. In 2017, the company entered the at-home market with its FLY Anywhere bike and a subscription service for streaming classes, directly competing with Peloton. However, this move led to a patent infringement lawsuit from Peloton, which Flywheel settled in February 2020, agreeing to cease its at-home virtual classes. Facing financial difficulties and the collapse of a planned acquisition by Town Sports International, the parent company of New York Sports Clubs, Flywheel's challenges were intensified by the COVID-19 pandemic. In September 2020, Flywheel Sports Inc. filed for Chapter 7 bankruptcy, leading to the liquidation of its assets and the permanent closure of all its studios.