F
Fluid
Powerful and beautiful ecommerce experiences with industry leading technology
About Fluid
Fluid.com specializes in creating advanced product configurators that enable brands to offer personalized products to their customers. Operating for over 15 years, the company has built a reputation for success by partnering with some of the world's most beloved brands. Fluid.com serves a diverse range of clients, primarily in the retail and e-commerce sectors, who seek to enhance customer engagement and increase profitability through product customization. The company operates in the global market, leveraging its extensive experience to provide a robust and reliable customization platform. Fluid.com's business model revolves around offering a software-as-a-service (SaaS) solution, generating revenue through subscription fees and service contracts. By enabling brands to offer customized products, Fluid.com helps increase customer loyalty and willingness to pay a premium, with studies showing that customers are willing to pay 27% more for customized products. The platform also boasts an impressive statistic: 80% of visitors are likely to return to a brand after configuring their products.
Source: Dealroom company dataAt a glance
- Founded
- 1999
- Headquarters
- Oakland, United States
- Sector
- Marketing
- Power Law
- Colt$25–100M revenue
Knowledge graph
More headlines
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Fluid on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Fluid on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.
