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Fluid

Marketing · Oakland, United States · Founded 1999

Fluid.com specializes in creating advanced product configurators that enable brands to offer personalized products to their customers. Operating for over 15 years, the company has built a reputation for success by partnering with some of the world's most beloved brands. Fluid.com serves a diverse range of clients, primarily in the retail and e-commerce sectors, who seek to enhance customer engagement and increase profitability through product customization. The company operates in the global market, leveraging its extensive experience to provide a robust and reliable customization platform. Fluid.com's business model revolves around offering a software-as-a-service (SaaS) solution, generating revenue through subscription fees and service contracts. By enabling brands to offer customized products, Fluid.com helps increase customer loyalty and willingness to pay a premium, with studies showing that customers are willing to pay 27% more for customized products. The platform also boasts an impressive statistic: 80% of visitors are likely to return to a brand after configuring their products. Keywords: product configurators, customization platform, brand loyalty, profitability, SaaS, retail, e-commerce, customer engagement, premium pricing, global market.