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Fluid

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Powerful and beautiful ecommerce experiences with industry leading technology

Oakland, United StatesFounded 1999Marketing
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fluid and the history behind them.

About Fluid

Fluid.com specializes in creating advanced product configurators that enable brands to offer personalized products to their customers. Operating for over 15 years, the company has built a reputation for success by partnering with some of the world's most beloved brands. Fluid.com serves a diverse range of clients, primarily in the retail and e-commerce sectors, who seek to enhance customer engagement and increase profitability through product customization. The company operates in the global market, leveraging its extensive experience to provide a robust and reliable customization platform. Fluid.com's business model revolves around offering a software-as-a-service (SaaS) solution, generating revenue through subscription fees and service contracts. By enabling brands to offer customized products, Fluid.com helps increase customer loyalty and willingness to pay a premium, with studies showing that customers are willing to pay 27% more for customized products. The platform also boasts an impressive statistic: 80% of visitors are likely to return to a brand after configuring their products.

Source: Dealroom company data

At a glance

Founded
1999
Headquarters
Oakland, United States
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

Team profiled 34 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Oakland HQ
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Web traffic by country
560 monthly visits
across markets
🇸🇬 Singapore107.1%
Top 1 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fluid on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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