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Flockjay, Inc.
Flockjay | Learn tech sales. Get a top tech job.
About Flockjay, Inc.
Flockjay, Inc. operates as a technology company with a focus on sales enablement. Founded in 2018 by Shaan Hathiramani, the company initially launched as an online training academy designed to equip individuals from non-traditional and underrepresented backgrounds with the skills needed for careers in tech sales. Hathiramani, who had a background in finance and tech, co-founded financial literacy non-profits before starting Flockjay, driven by a passion for creating accessible educational and career opportunities.
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The initial business model centered around a 10-week, part-time online bootcamp. This program trained students in foundational sales techniques and mastery of software tools such as Salesforce, Outreach, and LinkedIn. A key feature was its income-share agreement (ISA), which allowed students to undertake the training with no upfront tuition, paying a percentage of their income only after securing a job that met a certain salary threshold. The curriculum was developed by sales professionals from prominent tech companies and was delivered through live, interactive online classes. This approach aimed to democratize access to high-growth tech careers for a diverse talent pool, including those without four-year degrees.
In a significant strategic shift, Flockjay transitioned from a consumer-focused bootcamp to a business-to-business (B2B) Software-as-a-Service (SaaS) provider. This pivot was accompanied by a workforce reduction in 2021 as the company restructured to align with its new direction. The current platform is an AI-powered tool for sales teams, integrating learning, content management, and performance coaching. It provides sales organizations with a unified system to onboard new hires, share best practices, and deliver personalized, real-time coaching to sales representatives. The platform leverages AI to help sales teams find and use relevant content, learn from peers, and ultimately improve their effectiveness to win more deals. Revenue is now generated through this B2B SaaS model, serving sales teams as its primary clients.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- San Francisco, United States
- Employees
- 90
- Open positions
- None listed
- Dealroom signal
- 69.2/100
- Industry
- Education, Marketing
- Sub-industry
- CRM & Sales, Learning Tools and Resources
- Sector
- Edtech, Coach, B2b Sales, Corporate Learning, YC W19
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Flockjay, Inc..
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jan 2021 | $11M | $44M | Will Smith · Lightspeed Venture Partners · Impact America Fund · Salesforce Ventures | — |
| SEED✓Equity / VC | Oct 2019 | $3M | $12M | Will Smith · Index Ventures · SV Angel · Y Combinator | — |
Growth signals
Latest recorded traffic for Flockjay, Inc. is 15K monthly website visits, down 37.5% over the last three months. Flockjay, Inc.'s team grew 2.3% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed8 investors entered at this stage
Y Combinator
Will Smith
Index Ventures
SV Angel
John Thompson
Paul Buchheit
Coatue Management
Serena Ventures
Series A5 investors entered at this stage
Headline
Lightspeed Venture Partners
Impact America Fund
Salesforce Ventures
Cleo Capital
Other known investors3 additional known investors
Dreamers
f7 Ventures
Reverb Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Flockjay, Inc. on X, ranked by likes and reposts, corporate channels excluded.
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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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