Flashfood

About Flashfood

Flashfood Inc. operates a mobile-first marketplace aimed at reducing food waste at the retail level. The company was founded in 2016 by Josh Domingues, who was inspired to create the platform after his sister, a chef, expressed her frustration over discarding a significant amount of unsold food. He was joined by co-founders aniel Gallo, and NaveenVK. Domingues' background was in finance and consulting, but witnessing the scale of food waste firsthand prompted his shift into the technology and grocery sectors. The company partners with grocery chains across North America, including major retailers like The GIANT Company, Meijer, Loblaw Companies, and Stop & Shop, to sell surplus food that is nearing its best-before date directly to consumers at a significant discount, often up to 50% off. This business model provides a dual benefit: grocers generate revenue from items that would otherwise be discarded, and consumers gain access to more affordable food. Flashfood earns revenue by taking a commission on each transaction processed through its platform. The core of the service is a free mobile application available to shoppers. Users can browse deals on perishable items like meat, produce, dairy, and baked goods at nearby participating grocery stores. They select and pay for their chosen items directly within the app and then collect their purchase from a designated 'Flashfood Zone' inside the store, typically on the same day. This streamlined process offers a convenient way for price-conscious consumers to save money on their grocery bills while contributing to the reduction of food waste. The company reports having diverted over 90 million pounds of food from landfills and saved shoppers more than $200 million on their groceries since its inception.