FirstLook

About FirstLook

FirstLook, operating under the domain firstlook.com, is a specialized technology firm focused on the global search and rescue market. The company is the rescue products division of Agility Technologies and was co-founded by CEO Andy Ibbetson and CMO Matt Fiddes. The leadership team leverages extensive prior experience, with Ibbetson having over three decades in developing rescue and communication products and Fiddes possessing 25 years in the emergency services product sector. Ibbetson's hands-on experience as a volunteer firefighter informs the company's product development direction.

The firm's core business involves the design, manufacturing, and sale of advanced tools for rescue professionals, targeting clients such as FEMA, Urban Search & Rescue (USAR), and INSARAG teams, as well as military and civil defense units. Revenue is generated through the sale of its hardware and software solutions, which are offered in various kit configurations tailored to different operational needs, such as the USAR Kit, Rapid Search Kit (RSK), and Medic Rescue Kit (MRK), with prices for these kits ranging from approximately $9,995 to $12,895.

FirstLook's flagship product is the FL360, a hybrid rescue camera system that represents a significant departure from search technologies developed in the 1990s. Instead of a traditional articulating camera head, the FL360 utilizes dual ultrawide lenses to stitch together a live, 360-degree spherical video stream in high definition. This functionality allows rescue operators to gain complete situational awareness within a void space or hazardous environment without mechanically moving the camera, which reduces search times and minimizes the risk of equipment damage. Key features include two-way audio for victim communication, GPS mapping, a rugged and water-resistant (IP68) design, and an associated Android mobile application for control and viewing. The camera system is designed for versatility across numerous scenarios, including structural collapses, confined space rescues, vehicle extrications, and tactical operations.