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First Dollar

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Flexible infrastructure for health spending benefits

Austin, United StatesFounded 2019Health Tech & Medtech
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for First Dollar and the history behind them.

About First Dollar

First Dollar is a software company that provides a platform for organizations to manage their health spending benefits. Its clients range from third-party administrators (TPAs) to banks, and it operates in the health benefits market. The company's business model revolves around offering software and application programming interfaces (APIs) that allow these organizations to launch new offerings and streamline their operations.

First Dollar's platform is a one-stop-shop for all health benefits, from Flexible Spending Accounts (FSAs) to Lifestyle Spending Accounts (LSAs). It also offers stipends and reimbursement programs for employee needs not covered by health plans, and programs that enable employers and employees to save tax-free funds for qualified expenses.

The platform is designed to reduce costs and optimize operational workflows, with a focus on customization. Clients can use First Dollar's APIs and branding tools to build their dream benefit program according to their unique vision. They can also use the company's self-service tools to launch a new benefits program and resolve member issues without needing to fill out a service request ticket.

First Dollar also offers a Health Wallet Platform, which allows clients to embed health spending benefits on their platform, re-brand the participant experience, or stack multiple benefits on one card. This flexibility allows clients to differentiate themselves in the market and meet participant needs.

In summary, First Dollar is a versatile and customizable platform for managing health spending benefits, designed to help organizations streamline their operations, reduce costs, and offer a better experience to their members.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2019
Headquarters
Austin, United States
Employees
25
Open positions
None listed
Dealroom signal
79.5/100
Industry
Health, Fintech
Sub-industry
Medical Devices, Health Platform, Financial Management Solutions
Sector
Health Tech & Medtech, Human Resources, Tech for Patients, Employee Benefits, Hard Tech
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Dec 2024 $0 — Inspira Financial ↗
SERIES A✓Equity / VC Jan 2022 $14M $56M Fay Rotenberg · Brian Gambs · Blue Venture Fund · Next Coast Ventures ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

First Dollar website traffic

Latest recorded traffic for First Dollar is 17K monthly website visits, down 39.3% over the last three months. First Dollar's team grew 8.7% over the past year.

Latest monthly visits17K 3-month web change-39.3% 1-year team growth+8.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Ben Lamm
  • Next Coast Ventures
  • Meridian Street Capital

Series A6 investors entered at this stage

  • Blue Venture Fund
  • Fay Rotenberg
  • Brian Gambs
  • Marc Weiser
  • Julia Cheek
  • Sean Joyce

Other known investors2 additional known investors

  • Inspira Financial
  • Jonathan Bush
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about First Dollar on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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