F
Finaro
Global cross-border payment provider and fully licensed bank empowering international commerce through brilliantly simple payment solutions
About Finaro
Originally established as Credorax in 2007 by Benny Nachman, the company rebranded to Finaro in late 2021 to reflect its evolution in the payments industry. Igal Rotem, who previously founded and sold Power Design to Microsoft, has been the CEO since 2016. In March 2022, Finaro entered into an agreement to be acquired by Shift4, a US-based payment and commerce technology company, for approximately $575 million, a deal that was finalized in October 2023. As of November 2023, Finaro officially operates under the Shift4 brand name.
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Finaro functions as a cross-border payment provider and a fully licensed bank, catering to merchants engaged in international e-commerce. The company addresses the challenge of high transaction cancellation rates in online shopping, particularly for customers in distant countries, by acting as a clearing-focused bank that can approve international transactions more readily than traditional large banks. Its client base spans various industries, including retail, digital services, travel, and mobility, serving over 5,000 merchants globally. The business model centers on providing comprehensive payment processing services, including managing foreign currency exchange, cross-border risks, and offering access to digital wallets and various alternative payment methods.
The core of Finaro's offering is its proprietary gateway technology, Source™, an all-in-one platform for payment processing and acquiring. This technology is designed to streamline the entire payment lifecycle, from a digitized onboarding process to efficient transaction clearing and settlement. Key features include a smart 3-D Secure solution developed with Netcetera that uses artificial intelligence to mitigate fraud while ensuring compliance with regulations like PSD2 and Strong Customer Authentication (SCA). Finaro's system supports over a hundred card types and local payment methods, providing merchants with optimized approval rates, advanced anti-fraud protection, and business intelligence tools. The acquisition by Shift4 is set to expand these services, integrating Finaro's global infrastructure to support Shift4's international growth and unified commerce experience across both card-present and card-not-present verticals.
At a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- Herzliya, Israel
- Employees
- 337
- Open positions
- None listed
- Dealroom signal
- 59.9/100
- Industry
- Fintech
- Sub-industry
- Payments
- Sector
- Fintech, Verification, Risk Management, Analytics, SaaS, Social, Social Media, Data Analytics, Banking, Smart Tech, Omnichannel
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Mar 2022 | $575M | $575M | Shift4 | Lighthouse Network | ↗ |
| DEBT✓Debt | Jun 2018 | $15M | — | ATW Partners | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Finaro is 70 monthly website visits, down 93.6% over the last three months. Finaro's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Series B and later4 investors entered at this stage
Mobile Internet Capital
FTV Capital
Columbus Nova Technology Partners
ATW Partners
Other known investors2 additional known investors
Shift4 | Lighthouse Network- GDGal Dymant
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Finaro on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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