F
Fidel API
Offering the only suite of financial infrastructure APIs that enable developers to build programmable experiences connected to purchases made in real-time using a card
About Fidel API
Fidel is a UK-based fintech startup that operates in the financial services industry. The company provides a secure and reliable platform that allows businesses to connect to their users' cards, capture purchases in real time, and trigger event-based experiences. This is done through Fidel API, a software intermediary that allows two applications to talk to each other.
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Fidel's primary clients are businesses that want to leverage real-time payment events to create more relevant and powerful user experiences. These businesses can include a wide range of industries, from retail to hospitality to e-commerce.
Fidel's business model is based on providing a connectivity layer between a business's app and the major card networks. This allows businesses to quickly and efficiently integrate Fidel's services into their own platforms. Fidel makes money by charging these businesses for the use of their API.
Fidel also places a strong emphasis on security and privacy. They use card number tokenization, a process that replaces sensitive card information with unique identification symbols, to ensure user privacy and prevent sensitive information from being leaked.
In addition, Fidel provides a range of tools and features to help businesses get the most out of their services. These include a management dashboard, webhooks, detailed documentation, a test environment, versioned API changes, metadata support, and a sample app.
In summary, Fidel is a fintech company that provides businesses with a secure and reliable platform to connect to their users' cards, capture purchases in real time, and create more relevant user experiences.
At a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- London, United Kingdom
- Employees
- 23
- Open positions
- None listed
- Dealroom signal
- 66.1/100
- Industry
- Fintech
- Sub-industry
- Payments
- Sector
- Fintech, Infrastructure Services, Security, API, Loyalty Program, Fintech Related, Payment Processing, uk is8 financial services
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Fidel API.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Apr 2022 | $65M | $260M | Bain Capital Ventures · Nyca Partners · QED Investors · RBCx | ↗ |
| SERIES AOther financing | Sep 2019 | $18M | $72M | 500 Global · Nyca Partners · QED Investors · Horizons Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Fidel API is 3.6K monthly website visits, down 12.2% over the last three months. Fidel API's team declined 4.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A11 investors entered at this stage
Nyca Partners
QED Investors
500 Global
Horizons Ventures
Royal Bank of Canada
Elefund- CCCris Conde
Taavet Hinrikus
Bain Capital Ventures
RBCx
Commerce Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Fidel API on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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