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Felux
B2B marketplace and supply chain platform for the steel and industrial industries
About Felux
Felux operates as a B2B marketplace and comprehensive supply chain platform tailored for the steel and metals industry, a sector historically reliant on offline, paper-based transactions. Founded in 2018 by Dallas Hogensen, Chris Day, and Todd Leebow, the Cleveland-based company was established to digitize and streamline the complexities of industrial commerce. The founding team combines deep industry knowledge with technology and sales expertise; Hogensen has a background in scaling tech companies like Lyft, while Day and Leebow bring decades of experience from the steel sector, notably from Majestic Steel USA, where the Felux concept was first incubated.
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The company targets a wide array of clients, including steel mills, service centers, manufacturers, and Fortune 500 companies across the United States, Canada, and Mexico. Felux's business model is centered on its digital platform, which provides multiple solutions. It features a marketplace for buying and selling materials, a procurement tool for managing contracts, and a service to help suppliers establish a digital presence. Revenue is likely generated through value-added services such as freight and logistics, financing options, and transaction fees on the platform, which aims to be an all-in-one solution for sourcing, procurement, shipping, and financing.
Felux's platform provides users with real-time visibility into inventory, freight pricing, and the overall supply chain. This enables buyers and sellers to discover new partners, communicate and negotiate in real-time, and utilize data analytics to inform strategic decisions, replacing antiquated processes that often involved emails and spreadsheets. Having facilitated hundreds of millions of dollars in transactions, the company has demonstrated significant traction. Supported by over $24 million in funding from investors like Expa, 8VC, and EquipmentShare, Felux is expanding its services into other commodities, including aluminum, copper, and scrap metal, and is developing an AI-powered operating system, Felux.AI, to further enhance its offerings.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Cleveland, United States
- Employees
- 26
- Open positions
- None listed
- Dealroom signal
- 64.1/100
- Industry
- Fintech
- Sub-industry
- Financial Management Solutions
- Sector
- Fintech, B2b Online Marketplace, Commodities Marketplace
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Felux.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jun 2022 | $20M | $78M | 8VC · JumpStart Ventures · EquipmentShare · Signia Venture Partners | ↗ |
| SERIES A✓Equity / VC | Jan 2022 | — | — | Takeoff Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Felux is 90 monthly website visits, down 94.4% over the last three months. Felux's team declined 21.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Expa
8VC
Lightbank
Series A5 investors entered at this stage
Takeoff Capital
EquipmentShare
JumpStart Ventures
Signia Venture Partners
Suffolk Technologies
Other known investors1 additional known investor
Wan Li Zhu.
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Felux on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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