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Felux

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B2B marketplace and supply chain platform for the steel and industrial industries

Cleveland, United StatesFounded 2018Fintech
Valuation $0–100M Latest valuation · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Felux and the history behind them.

About Felux

Felux operates as a B2B marketplace and comprehensive supply chain platform tailored for the steel and metals industry, a sector historically reliant on offline, paper-based transactions. Founded in 2018 by Dallas Hogensen, Chris Day, and Todd Leebow, the Cleveland-based company was established to digitize and streamline the complexities of industrial commerce. The founding team combines deep industry knowledge with technology and sales expertise; Hogensen has a background in scaling tech companies like Lyft, while Day and Leebow bring decades of experience from the steel sector, notably from Majestic Steel USA, where the Felux concept was first incubated.

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The company targets a wide array of clients, including steel mills, service centers, manufacturers, and Fortune 500 companies across the United States, Canada, and Mexico. Felux's business model is centered on its digital platform, which provides multiple solutions. It features a marketplace for buying and selling materials, a procurement tool for managing contracts, and a service to help suppliers establish a digital presence. Revenue is likely generated through value-added services such as freight and logistics, financing options, and transaction fees on the platform, which aims to be an all-in-one solution for sourcing, procurement, shipping, and financing.

Felux's platform provides users with real-time visibility into inventory, freight pricing, and the overall supply chain. This enables buyers and sellers to discover new partners, communicate and negotiate in real-time, and utilize data analytics to inform strategic decisions, replacing antiquated processes that often involved emails and spreadsheets. Having facilitated hundreds of millions of dollars in transactions, the company has demonstrated significant traction. Supported by over $24 million in funding from investors like Expa, 8VC, and EquipmentShare, Felux is expanding its services into other commodities, including aluminum, copper, and scrap metal, and is developing an AI-powered operating system, Felux.AI, to further enhance its offerings.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
Cleveland, United States
Employees
26
Open positions
None listed
Dealroom signal
64.1/100
Industry
Fintech
Sub-industry
Financial Management Solutions
Sector
Fintech, B2b Online Marketplace, Commodities Marketplace
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Felux.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Jun 2022 $20M $78M 8VC · JumpStart Ventures · EquipmentShare · Signia Venture Partners
SERIES AEquity / VC Jan 2022 Takeoff Capital
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
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Growth signals

Felux website traffic

Latest recorded traffic for Felux is 90 monthly website visits, down 94.4% over the last three months. Felux's team declined 21.2% over the past year.

Latest monthly visits90 3-month web change-94.4% 1-year team growth-21.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Expa
  • 8VC
  • Lightbank

Series A5 investors entered at this stage

  • Takeoff Capital
  • EquipmentShare
  • JumpStart Ventures
  • Signia Venture Partners
  • Suffolk Technologies

Other known investors1 additional known investor

  • Wan Li Zhu.
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States90%
🇵🇭 Philippines10%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Felux on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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