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COMPANY PROFILE

Falcon.io

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A social media management platform that allows users to engage with consumers and manage customer data

Copenhagen, DenmarkFounded 2010Marketing
Valuation $50–100M Last recorded · 2018
Revenue <$1M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Falcon.io and the history behind them.

About Falcon.io

Falcon.io is a social media management platform that offers an integrated SaaS solution for social media listening, engaging, publishing, advertising, analytics, and managing customer data. The platform caters to a wide range of businesses, including enterprises, agencies, and those in the media, software, and telecommunications industries. By providing a unified view of the customer journey, Falcon.io enables brands to deliver more personalized customer experiences across various digital touchpoints.

The company's business model is based on a subscription-based SaaS model, where clients pay a recurring fee to access the platform's features. This model allows for a steady stream of revenue and fosters long-term relationships with customers. The platform helps businesses make money by optimizing their social media marketing efforts, improving customer engagement, and driving sales through targeted advertising and personalized content.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2010
Headquarters
Copenhagen, Denmark
Employees
111
Open positions
None listed
Dealroom signal
65.4/100
Sub-industry
Marketing Analytics, CRM & Sales
Sector
Marketing, Retail, SaaS, Social, Social Media, Publishing, Business Intelligence, Community, Back Office, Platform
Business model
SaaS
Client focus
b2b, b2c
Investment activity
4 companies, latest May 2022
Capital deployed
$0
Preferred round
ACQUISITION

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
MERGER✓Other financing May 2022 $0 — Brandwatch ↗
ACQUISITION✓Exit Jan 2019 $0 — Cision ↗
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Falcon.io website traffic

Latest recorded traffic for Falcon.io is 100K monthly website visits, down 9.1% over the last three months. Falcon.io's team declined 10.5% over the past year.

Latest monthly visits100K 3-month web change-9.1% 1-year team growth-10.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Target Partners
  • Northcap
  • Prime Ventures
  • Prime Venture Partners

Series B and later2 investors entered at this stage

  • Columbia Lake Partners
  • Cipio Partners

Other known investors3 additional known investors

  • Brandwatch
  • Cision
  • HTGF
Team profiled 74 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇺🇸 United States19.1%
🇭🇺 Hungary14.3%
🇮🇳 India14.3%
🇩🇰 Denmark14.3%
🇬🇧 United Kingdom9.5%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Falcon.io on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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