F
Fairplay
Flexible working capital for Mexican ecommerce and retail SMEs
About Fairplay
Fairplay is a Mexico City fintech that provides flexible working-capital credit to Mexican SMEs—especially ecommerce, marketplace, and retail businesses—using sales and cash-flow data rather than traditional collateral. Founded in 2019–2020 by Manolo Atala and Andrew Devlyn (with co-founders Marcela Cárdenas, Fernanda Bustani, and Javier Lizardi), Fairplay offers revenue-based and modular credit lines (roughly MXN 2–30 million) for inventory, marketing, and growth, with proposals in about 48 hours after connecting RFC/CIEC and operating data. Contxto covered Fairplay’s US$35 million Series A mix of equity and debt (Dila Capital, Kayyak, Architect Capital, and others) and a later US$35 million BBVA Spark credit line in 2024 to deepen retail SME financing. The company has also disclosed large debt facilities with partners such as CIM, positioning Fairplay as a Contxto-tracked working-capital lender for Mexico’s digital and physical retail SMEs beyond bank-style installment products.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Santa Fe, Mexico
- Employees
- 94
- Open positions
- None listed
- Dealroom signal
- 63.3/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending
- Sector
- Fintech, SME Business Loans, Business Lending, Revenue Based Financing, financial inclusion
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Nov 2024 | $35M | — | BBVA Spark | ↗ |
| EARLY VC✓Equity / VC | Apr 2023 | $8.5M | $175M | Speedinvest · Elevar Equity · Nazca Ventures · DILA Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Fairplay is 4.9K monthly website visits, down 39.5% over the last three months. Fairplay's team grew 2.2% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
QED Investors
Nazca Ventures
Series A6 investors entered at this stage
DILA Capital
Kayyak Ventures
Elevar Equity
SHAPE Capital Partners- ACArchitect Capital
Speedinvest
Series B and later1 investor entered at this stage
BBVA Spark
Other known investors3 additional known investors
Community Investment Management
0BS
Gerardo Morera
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Fairplay on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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