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Fairplay
Provides e-commerce businesses with revenue-based financing
About Fairplay
Fairplay is a dynamic credit and financing platform based in Mexico City, specifically designed to support ecommerce businesses. The company focuses on providing growth capital to entrepreneurs, enabling them to invest in digital marketing and scale their operations. By offering smart financing solutions, Fairplay aims to enhance customer experiences and satisfaction, ultimately driving repeat business for its clients.
Read full description
Fairplay operates in the ecommerce market, targeting small to medium-sized online businesses that need financial support to grow. The platform is unique in that it combines analytics with financing, offering a comprehensive solution that not only provides funds but also insights to help businesses make informed decisions.
The business model of Fairplay revolves around providing loans and credit to ecommerce companies. These businesses can use the funds to boost their digital marketing efforts, which in turn can lead to increased sales and growth. Fairplay makes money by charging interest on the loans it provides. The company also benefits from the success of its clients, as their growth leads to more business for Fairplay.
Fairplay's commitment to honesty and building a strong network of investors is a cornerstone of its operations. This network of investors trusts Fairplay to deliver results, which is a testament to the company's reliability and effectiveness. Under the leadership of CEO Manolo Atala, who has a proven track record in the ecommerce and SaaS (Software as a Service) sectors, Fairplay is well-positioned to continue its growth and support for ecommerce entrepreneurs.
At a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Santa Fe, Mexico
- Employees
- 94
- Open positions
- None listed
- Dealroom signal
- 63.3/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending
- Sector
- Fintech, SME Business Loans, Business Lending, Revenue Based Financing, financial inclusion
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Fairplay.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Nov 2024 | $35M | — | BBVA Spark | ↗ |
| EARLY VC✓Equity / VC | Apr 2023 | $8.5M | $175M | Speedinvest · Elevar Equity · Nazca Ventures · DILA Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Fairplay is 4.9K monthly website visits, down 39.5% over the last three months. Fairplay's team grew 2.2% over the past year.
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KonfioFinancial solutions platform for Mexican SMEs. |
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
QED InvestorsNazca Ventures
Series A6 investors entered at this stage
DILA Capital
Kayyak Ventures
Elevar Equity
SHAPE Capital Partners- ACArchitect Capital
Speedinvest
Series B and later1 investor entered at this stage
BBVA Spark
Other known investors3 additional known investors
Community Investment Management
0BS
Gerardo Morera
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Fairplay on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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