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Fairplay

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Provides e-commerce businesses with revenue-based financing

Santa Fe, MexicoFounded 2019Fintech
Valuation $100–500M Latest valuation · 2023
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fairplay and the history behind them.

About Fairplay

Fairplay is a dynamic credit and financing platform based in Mexico City, specifically designed to support ecommerce businesses. The company focuses on providing growth capital to entrepreneurs, enabling them to invest in digital marketing and scale their operations. By offering smart financing solutions, Fairplay aims to enhance customer experiences and satisfaction, ultimately driving repeat business for its clients.

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Fairplay operates in the ecommerce market, targeting small to medium-sized online businesses that need financial support to grow. The platform is unique in that it combines analytics with financing, offering a comprehensive solution that not only provides funds but also insights to help businesses make informed decisions.

The business model of Fairplay revolves around providing loans and credit to ecommerce companies. These businesses can use the funds to boost their digital marketing efforts, which in turn can lead to increased sales and growth. Fairplay makes money by charging interest on the loans it provides. The company also benefits from the success of its clients, as their growth leads to more business for Fairplay.

Fairplay's commitment to honesty and building a strong network of investors is a cornerstone of its operations. This network of investors trusts Fairplay to deliver results, which is a testament to the company's reliability and effectiveness. Under the leadership of CEO Manolo Atala, who has a proven track record in the ecommerce and SaaS (Software as a Service) sectors, Fairplay is well-positioned to continue its growth and support for ecommerce entrepreneurs.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Santa Fe, Mexico
Employees
94
Open positions
None listed
Dealroom signal
63.3/100
Industry
Fintech
Sub-industry
Mortgages & Lending
Sector
Fintech, SME Business Loans, Business Lending, Revenue Based Financing, financial inclusion
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Fairplay.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Nov 2024 $35M BBVA Spark
EARLY VCEquity / VC Apr 2023 $8.5M $175M Speedinvest · Elevar Equity · Nazca Ventures · DILA Capital
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
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Growth signals

Fairplay website traffic

Latest recorded traffic for Fairplay is 4.9K monthly website visits, down 39.5% over the last three months. Fairplay's team grew 2.2% over the past year.

Latest monthly visits4.9K 3-month web change-39.5% 1-year team growth+2.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A6 investors entered at this stage

Series B and later1 investor entered at this stage

  • BBVA Spark

Other known investors3 additional known investors

  • Community Investment Management
  • 0BS
  • Gerardo Morera
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇲🇽 Mexico87.2%
🇧🇷 Brazil5.1%
🇨🇴 Colombia2.6%
🇵🇪 Peru2.6%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fairplay on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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