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Power Law company profile

Fair

Transportation · Santa Monica, United States · Founded 2016

Fair.com is a digital platform that revolutionizes the car shopping experience by offering affordable pre-owned vehicles with flexible terms. The company caters to a wide range of clients, including individuals seeking cost-effective and convenient car ownership options. Operating primarily in the automotive market, Fair.com leverages a subscription-based business model, allowing customers to choose vehicles and terms that best suit their needs. Revenue is generated through subscription fees and personalized offers. The platform aims to provide a seamless and user-friendly experience, emphasizing transparency and customer satisfaction. Fair.com is committed to enhancing personal mobility and ensuring fairness in all transactions. Keywords: digital car shopping, pre-owned vehicles, flexible terms, subscription model, automotive market, customer satisfaction, personal mobility, transparency, affordability, user-friendly.

Valuation
$0–100M
Latest valuation · 2022
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Headcount
<100
Current team size
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Total funding Pre-IPO
$100–500M
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Investors

33 investors on Fair's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 15 investors entered at this stage
BMW i Ventures
Javelin Venture Partners
CRV
Foundation Capital
Archer Venture Capital
Robert Schmiedler
Idealab
Fabrice Grinda
ACME Capital
Valor Equity Partners
Core Innovation Capital
Obvious Ventures
FJ Labs
Dragon Global
3Rodeo
Series A 14 investors entered at this stage
Moonshots Capital
Penske Automotive Group
N47
Millennium Technology Value Partners
Haas Portman
Millennium TVP
G Squared
Upfront Ventures
CreditEase
CE Innovation Capital
SoftBank Vision Fund
Munich Re
SoftBank
Exponential Ventures
Series B+ 4 investors entered at this stage
Standard Treasury
Silicon Valley Bank
Softbank Capital
Mizuho Capital

Global footprint

Where Fair has talent and traffic

Workforce by country
🇺🇸 United States · Santa Monica HQ
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Talent graph

The shape of Fair's talent

Dealroom maps Fair's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

44 team members profilednamed & role-tagged by Dealroom
66 employeestotal headcount
4 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Fair

An AI-synthesized read of the highest-engagement posts about Fair on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.