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Power Law company profile

ExactTarget

Marketing · Indianapolis, United States · Founded 2000 · IPO 2012 Unicorn

E-mail marketing and customer engagement software

Valuation
$2.50B
Market cap · 2026

Investors

8 investors on ExactTarget's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 3 investors entered at this stage
Series B+ 5 investors entered at this stage

Global footprint

Where ExactTarget has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States82.9%
🇬🇧 United Kingdom5.7%
🇦🇺 Australia5.7%
🇮🇳 India1.9%
🇨🇦 Canada1.9%
Top 5 of 6 shown
Web traffic by country
1.6M monthly visits
across markets
🇺🇸 United States22.8%
🇯🇵 Japan15.5%
🇨🇱 Chile8%
🇧🇷 Brazil7.5%
🇨🇦 Canada6%
Top 5 markets shown

Patent intelligence

$38M patent portfolio · 95 active families

Estimated portfolio value
$38M
1.5% of market cap · 8.3× the top peer Clari ($5M)
95 active patent families
Where ExactTarget innovates Data scienceData miningMultimediaService providerWeb page

Where ExactTarget concentrates vs peers

Each axis is a top-10 topic across ExactTarget and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

ExactTarget's 4 investments and acquisitions.

Every disclosed deal where ExactTarget appeared as a backer or acquirer, 2010–2012. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across ExactTarget's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        ExactTarget's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        What the market is saying about ExactTarget

        An AI-synthesized read of the highest-engagement posts about ExactTarget on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See ExactTarget on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.