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ExactTarget

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E-mail marketing and customer engagement software

Indianapolis, United StatesFounded 2000Marketing
Valuation $2.50B Market cap · 2026

At a glance

Status
Listed
Founded
2000
Headquarters
Indianapolis, United States
Listing
IPO 2012
Sector
Marketing
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later5 investors entered at this stage

Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States82.9%
🇬🇧 United Kingdom5.7%
🇦🇺 Australia5.7%
🇮🇳 India1.9%
🇨🇦 Canada1.9%
Top 5 of 6 shown
Web traffic by country
1.4M monthly visits
across markets
🇺🇸 United States21.8%
🇯🇵 Japan14%
🇧🇷 Brazil9.5%
🇮🇳 India9.3%
🇫🇷 France7.9%
Top 5 markets shown

Patents

Estimated portfolio value
$39M

98 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Investments and acquisitions

Disclosed deals where ExactTarget was the backer or acquirer, 2010–2012. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across ExactTarget's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Where ExactTarget deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        ExactTarget's portfolio, mapped.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about ExactTarget on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See ExactTarget on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.