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Power Law company profile

ExactTarget

Marketing · Indianapolis, United States · Founded 2000 · IPO 2012 Unicorn

A public taster of the full Dealroom platform — request a demo to explore live financials, founders, funding history, and market intelligence.

Valuation
$2.50B
Market cap · 2026

Investors

8 investors on ExactTarget's cap table

Sourced from Dealroom's funding history. Tap any card for that investor's profile.

Series A 3 investors entered at this stage

Global footprint

Where ExactTarget has talent and traffic

Web traffic by country
1.6M monthly visits
across markets
🇺🇸 United States22.8%
🇯🇵 Japan15.5%
🇨🇱 Chile8%
🇧🇷 Brazil7.5%
🇨🇦 Canada6%
Top 5 markets shown

Patent intelligence

$38M patent portfolio · 95 active families

Total estimated portfolio value via Dealroom Patent Intelligence (Patsnap), with quality scores compared against same-sector peers.

Estimated portfolio value
$38M
1.5% of market cap · 8.3× the top peer Clari ($5M)
95 active patent families
Where ExactTarget innovates Data scienceData miningMultimediaService providerWeb page
Above peer median on Legal, Strategic, Market

Quality vs same-sector peers

ExactTarget on the five Patsnap quality dimensions

ExactTarget in orange. Same-sector peers are the top filers by total patent value. All scores 0–100; higher is stronger.

Compare against

Patent quality scores (0–100)

Source: Dealroom Patent Intelligence · Patsnap

Tech-focus vs peers

Where ExactTarget concentrates inside the peer cluster

Axes are the most-shared Patsnap topics across ExactTarget and its top peers. Each polygon's reach on an axis = how prominent that topic is in that company's portfolio (#1 topic = 100, #10 = 10, absent = 0).

Compare against

Top-topic prominence (rank inverted, 0–100)

Source: Dealroom Patent Intelligence · Patsnap top-10 topics per company

This is teaser data. The full per-sub-category breakdown, individual patent records, and quality-score history are on the Dealroom platform — request a demo to access.

See ExactTarget on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.