Eureka

About Eureka

Eureka AI, established in 2016, is an enterprise software company that provides an AI-based platform for consumer behavior analytics. The company was founded by a team with extensive experience in technology and business, including CEO Benjamin Soemartopo, a former Managing Partner at McKinsey & Company and Managing Director at Standard Chartered Private Equity, and Co-Founder & Technical Fellow Tarek Najm, who previously served as a Technical Fellow at Microsoft where he founded its advertising business. The firm's mission is to help mobile operators and enterprises form partnerships to better serve customers.

The company's core offering is its proprietary AI enterprise software platform, Spectrum, which organizes mobile data to deliver actionable intelligence at a large scale. This platform enables clients in sectors such as banking, insurance, transportation, and fast-moving consumer goods to make more informed decisions, enhance customer service, and acquire new clients. Eureka AI's business model is centered on providing its software as a service, allowing telecom operators to offer their B2B enterprise partners a suite of products that assist in growing their digital business and promoting financial inclusion. The company generates revenue through flexible subscription plans tailored for different types of users, from single users and startups to large corporations.

Eureka AI's product suite includes several specialized tools. 'Spectrum' is a financial inclusion platform that uses alternative data for credit risk scoring. 'Omni' serves as a market research platform for businesses to measure market size and analyze brand share. 'Pinpoint' provides location intelligence and population mobility details. 'Explorer' is an audience intelligence platform for segment analysis and look-alike modeling, and 'DS2' is an AI/ML-Ops platform designed for data scientists. These products are built to be highly scalable and to protect privacy, complying with data regulations. A key milestone for the company was raising $20 million in a Series B funding round in February 2020, co-led by Apis Partners, Gobi Partners, the Riyad TAQNIA Fund, and MEC Ventures, to fund international expansion and product development. The company currently works with operators across Southeast Asia, India, and the Middle East, covering a subscriber base of over one billion customers, and is expanding into Europe and the United States.