ESB

About ESB

PT Esensi Solusi Buana, operating as ESB, is a technology company providing a fully-integrated, cloud-based software as a service (SaaS) platform for the food and beverage (F&B) industry in Indonesia. Founded in 2018 by Gunawan Woen, Eka Prasetya, Setiadi Prawiryo Moeljadi, and Dwi Prawira, the company emerged from the founders' own experiences and frustrations with managing F&B operations using multiple, disparate software systems. Their collective expertise in F&B operations, finance, accounting, and programming spurred the creation of a unified solution to enhance profitability through increased sales and improved operational efficiency.

ESB's business model is centered on providing a comprehensive, all-in-one restaurant operating system. The company serves a wide range of clients, from large, established F&B groups like MAP Boga Adiperkasa and Ismaya Group to small and medium-sized enterprises (SMEs). Revenue is generated through its SaaS offerings, which cover the entire operational spectrum of a restaurant. The platform's initial product was a customized Enterprise Resource Planning (ERP) solution, which has since expanded into a full suite of tools. This includes a front-end order-taking application, a Point-of-Sale (POS) system, kitchen operations software, and back-end ERP functionalities. The ecosystem also connects merchants with third-party providers for ingredient supplies, food delivery services, and digital payments.

The company's core product consolidates front-end, back-end, consumer, and supply chain partner interactions. Specific features include contactless ordering, kitchen management systems, customer loyalty programs, and business intelligence analytics. For SMEs, ESB offers simplified payment solutions, working capital facilities, and human resources information systems (HRIS). A key milestone was the company's significant growth during the COVID-19 pandemic, which accelerated the demand for digitization and touchless ordering solutions. ESB has secured substantial funding to fuel its expansion, including a $29 million Series B round in August 2022, bringing its total funding to nearly $40 million.