U
UNION
POS operating system built for high volume hospitality
About UNION
Union is a cutting-edge hospitality engagement platform designed specifically for bars and restaurants. The company operates in the food and beverage industry, providing a comprehensive Point of Sale (POS) system that enhances customer experiences and operational efficiency. Union's platform allows venues to increase food and beverage sales by up to 35%, cover three times more tables with the same staff, and reduce labor costs by an average of 10%. The system features instant menu updates, mobile order and pay options, and custom loyalty programs to capture guest information for targeted marketing and sales. Union's business model revolves around subscription fees for its software and lower card processing fees, which are three times less than major competitors. The company serves a wide range of clients, from small bars to large restaurants, aiming to help them achieve significant growth and operational excellence.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Austin, United States
- Employees
- 1,296
- Open positions
- 6
- Dealroom signal
- 63.8/100
- Industry
- Fintech, Food
- Sub-industry
- Payments, In-store Retail & Restaurant Tech
- Sector
- Fintech, Restaurant Tech, POS Payment
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Dec 2021 | $22M | $88M | Trog Hawley Capital · Aquila Capital Partners · Wellington Partners · Fiserv | ↗ |
| OtherOther financing | Apr 2021 | $0 | — | Bossa Invest · Chaos Ventures | ↗ |
Growth signals
Latest recorded traffic for UNION is 99K monthly website visits, up 30.3% over the last three months. UNION's team declined 3.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A8 investors entered at this stage
Clerisy- TCTrog Hawley Capital
Aquila Capital Partners
Wellington Partners
Fiserv- RPROTH Capital Partners
- NANiksa Energy Associates
- TCTony Catalfano
Series B and later1 investor entered at this stage
Feenix Venture Partners
Other known investors7 additional known investors
Bossa Invest
Chaos Ventures
Altai Ventures
Brian Grigsby
Corsa Ventures
Kevin Mckeand
NEA
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about UNION on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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