U
UNION
Fintech · Austin, United States · Founded 2017
POS operating system built for high volume hospitality MoreLess
Union is a cutting-edge hospitality engagement platform designed specifically for bars and restaurants. The company operates in the food and beverage industry, providing a comprehensive Point of Sale (POS) system that enhances customer experiences and operational efficiency. Union's platform allows venues to increase food and beverage sales by up to 35%, cover three times more tables with the same staff, and reduce labor costs by an average of 10%. The system features instant menu updates, mobile order and pay options, and custom loyalty programs to capture guest information for targeted marketing and sales. Union's business model revolves around subscription fees for its software and lower card processing fees, which are three times less than major competitors. The company serves a wide range of clients, from small bars to large restaurants, aiming to help them achieve significant growth and operational excellence.
Keywords: hospitality, engagement, POS, bars, restaurants, sales, efficiency, mobile ordering, loyalty programs, card processing.
Company overview
UNION company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2017
- Headquarters
- Austin, United States
- Employees
- 1,296
- Open positions
- 6
- Dealroom signal
- 63.8
Valuation & funding
UNION funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Dec 2021 | $22M | $88M | Trog Hawley Capital · Aquila Capital Partners · Wellington Partners · Fiserv | ↗ |
| OtherOther financing | Apr 2021 | $0 | — | Bossa Invest · Chaos Ventures | ↗ |
| DEBTDebt | Apr 2019 | $0 | — | Feenix Venture Partners | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 1,296 |
| 2025 | 1,345 |
| 2024 | 1,477 |
| 2023 | 1,479 |
Growth signals
UNION website traffic
Latest recorded traffic for UNION is 99K monthly website visits, up 30.3% over the last three months. UNION's team declined 3.6% over the past year.
Hiring
Open positions at UNION
Current openings linked to this company in Dealroom.
Comparisons
UNION compared with similar companies
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Talent graph
UNION's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where UNION has talent and traffic
team presence
In the news
Latest news about UNION
Recent press, funding announcements, and product moves mentioning UNION — open to read from the original sources.
Market sentiment
What the market is saying about UNION
An AI-synthesized read of the highest-engagement posts about UNION on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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