Equi

Equi.com is a financial services startup that offers alternative investment opportunities to its clients. The company operates in the financial market, specifically in the alternative investments sector. It aims to provide investors with a diversified portfolio that is not correlated with public markets, offering a hedge against market volatility. This means that even when the stock market is not performing well, Equi's investments can still generate returns.

Equi serves a range of clients, including executives and founders of companies. The company's business model revolves around active management of client funds by a seasoned team of investors. This team monitors the funds and employs an overlay hedging strategy to position the portfolio for quality returns in almost any market environment. This means they use financial instruments to reduce the risk of adverse price movements in an asset, aiming to secure good returns regardless of market conditions.

Equi also has an internal hedging program and a team of portfolio managers who regularly optimize and rebalance client funds. This means they adjust the proportion of different types of investments in the portfolio to maintain an appropriate level of risk and return.

The company makes money by charging fees for its services, which include portfolio management and investment advice. A unique aspect of Equi is that its founders invest their own money on the platform, aligning their interests with those of their clients.

In summary, Equi.com is a financial services startup that offers alternative investment opportunities, actively manages client portfolios, and uses hedging strategies to generate returns in various market conditions.

Keywords: Financial Services, Alternative Investments, Portfolio Diversification, Market Volatility, Active Management, Overlay Hedging Strategy, Portfolio Rebalancing, Investment Advice, Client Alignment, Startup.