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Endgame Labs
Endgame | Welcome to product-led sales
About Endgame Labs
Endgame.io is a forward-thinking startup revolutionizing the software sales industry. Founded in 2021, the company has already raised $47.5 million in funding from top-tier venture firms and industry leaders. Endgame operates in the sales technology market, providing a data-driven platform that simplifies the sales process for software companies. The platform analyzes sales, product, and market data to offer sales representatives a streamlined workflow, ensuring they take the right actions at the right time.
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Endgame primarily serves software companies that are transitioning from traditional top-down sales models to more modern, user-driven approaches. In the past, software was sold directly to executives by high-cost sales reps. Today, customers prefer to start with a free trial, experience the product's value, and then commit to purchasing. Endgame's platform supports this shift by enabling sales teams to better understand customer behavior and optimize their sales strategies accordingly.
The company's business model is based on a subscription service, where clients pay a recurring fee to access the platform. This model ensures a steady revenue stream and allows Endgame to continuously improve its offerings. By providing actionable insights and automating parts of the sales process, Endgame helps its clients increase efficiency and close deals faster.
Endgame's team is a small but highly skilled group of professionals spread across the continental United States. The team includes experts in engineering, design, data science, and business operations, all working together to solve complex problems with elegant solutions. The company culture emphasizes collaboration and innovation, making it an attractive workplace for those looking to make a significant impact.
At a glance
- Status
- Operational
- Founded
- 2021
- Headquarters
- San Francisco, United States
- Employees
- 49
- Open positions
- 7
- Dealroom signal
- 86.5/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- CRM & Sales
- Sector
- AI, AI Agents
- Technology
- Artificial Intelligence
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Feb 2022 | $30M | $120M | Upfront Ventures · Menlo Ventures · Lachy Groom · EQT Ventures | ↗ |
| SERIES A✓Equity / VC | Jul 2021 | $12M | $49M | Upfront Ventures · The Todd & Rahul Angel Fund · Nick Mehta · Liquid 2 Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Endgame Labs is 17K monthly website visits, up 0% over the last three months. Endgame Labs's team grew 19.5% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Upfront VenturesUnusual Ventures
Series A6 investors entered at this stage
Menlo Ventures- TFThe Todd & Rahul Angel Fund
Nick Mehta
Liquid 2 Ventures
EQT Ventures
Lachy Groom
Other known investors1 additional known investor
Marty Kagan
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Endgame Labs on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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