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Endgame Labs

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Endgame | Welcome to product-led sales

San Francisco, United StatesFounded 2021AI
Valuation $100–250M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Endgame Labs and the history behind them.

About Endgame Labs

Endgame.io is a forward-thinking startup revolutionizing the software sales industry. Founded in 2021, the company has already raised $47.5 million in funding from top-tier venture firms and industry leaders. Endgame operates in the sales technology market, providing a data-driven platform that simplifies the sales process for software companies. The platform analyzes sales, product, and market data to offer sales representatives a streamlined workflow, ensuring they take the right actions at the right time.

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Endgame primarily serves software companies that are transitioning from traditional top-down sales models to more modern, user-driven approaches. In the past, software was sold directly to executives by high-cost sales reps. Today, customers prefer to start with a free trial, experience the product's value, and then commit to purchasing. Endgame's platform supports this shift by enabling sales teams to better understand customer behavior and optimize their sales strategies accordingly.

The company's business model is based on a subscription service, where clients pay a recurring fee to access the platform. This model ensures a steady revenue stream and allows Endgame to continuously improve its offerings. By providing actionable insights and automating parts of the sales process, Endgame helps its clients increase efficiency and close deals faster.

Endgame's team is a small but highly skilled group of professionals spread across the continental United States. The team includes experts in engineering, design, data science, and business operations, all working together to solve complex problems with elegant solutions. The company culture emphasizes collaboration and innovation, making it an attractive workplace for those looking to make a significant impact.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2021
Headquarters
San Francisco, United States
Employees
49
Open positions
7
Dealroom signal
86.5/100
Industry
Marketing, Enterprise Software
Sub-industry
CRM & Sales
Sector
AI, AI Agents
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Feb 2022 $30M $120M Upfront Ventures · Menlo Ventures · Lachy Groom · EQT Ventures ↗
SERIES A✓Equity / VC Jul 2021 $12M $49M Upfront Ventures · The Todd & Rahul Angel Fund · Nick Mehta · Liquid 2 Ventures —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

Endgame Labs website traffic

Latest recorded traffic for Endgame Labs is 17K monthly website visits, up 0% over the last three months. Endgame Labs's team grew 19.5% over the past year.

Latest monthly visits17K 3-month web change0% 1-year team growth+19.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A6 investors entered at this stage

Other known investors1 additional known investor

  • Marty Kagan
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Endgame Labs on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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