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SAP Emarsys

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The world’s first marketing platform with ready to activate industry solutions delivering results in days, not months

Vienna, AustriaFounded 2000Marketing
Valuation $100–250M Last recorded · 2016
Headcount 500–1k Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SAP Emarsys and the history behind them.

About SAP Emarsys

Emarsys is a leading provider of B2C marketing cloud solutions, specializing in customer engagement through advanced data analytics and artificial intelligence. The company serves a diverse range of clients, primarily focusing on businesses looking to enhance their marketing strategies and customer interactions. Operating in the competitive marketing technology sector, Emarsys offers a subscription-based business model, generating revenue through the sale of its cloud-based software and additional elite extensions. These extensions, available through the Enhance Marketplace, allow clients to verify, unify, and manage their databases, enrich raw data, and acquire new customers. By leveraging intelligent solutions, Emarsys helps businesses define their next steps in marketing, thereby increasing revenue opportunities and brand exposure. The company's core offerings include data analytics, artificial intelligence, and customer acquisition tools, all designed to simplify and optimize marketing efforts for its clients.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2000
Headquarters
Vienna, Austria
Employees
798
Open positions
None listed
Dealroom signal
64.2/100
Industry
Marketing
Sub-industry
CRM & Sales, Ecommerce Solutions
Sector
Marketing, Analytics, Market Intelligence, Retail, CRM, Predictive Analytics, User Behavior, Omnichannel, Core AI, Hard Tech, AI Applications
Business model
SaaS
Investment activity
2 companies, latest Oct 2020
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Oct 2020 $0 — SAP —
SERIES BOther financing Oct 2016 $22M $89M TSL Europe ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

SAP Emarsys website traffic

Latest recorded traffic for SAP Emarsys is 130K monthly website visits, up 0% over the last three months. SAP Emarsys's team declined 9.8% over the past year.

Latest monthly visits130K 3-month web change0% 1-year team growth-9.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Vector Capital
  • TSL Europe

Other known investors1 additional known investor

Team profiled 76 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 11 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
24 countries with
team presence
🇭🇺 Hungary29.7%
🇩🇪 Germany15.9%
🇬🇧 United Kingdom12.9%
🇺🇸 United States12.4%
🇦🇹 Austria12.1%
Top 5 of 24 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SAP Emarsys on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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