Ekata

The company's business model centers on providing a suite of APIs and a SaaS tool designed to help businesses detect and prevent fraud in online transactions and account openings. Its clients include e-commerce merchants, financial institutions, payment service providers, and online travel platforms. By leveraging a proprietary data set, the Ekata Identity Graph, and machine learning, the company helps its customers make more accurate risk decisions about their users. This graph cross-references data points such as email, phone, name, physical address, and IP to provide a comprehensive risk assessment.

Ekata’s product suite includes the Transaction Risk API, Account Opening API, and Pro Insight, a manual review tool. The APIs are designed to be integrated into a client's existing systems to automate the verification process for new account sign-ups and online payments. The primary benefit for clients is the ability to reduce chargebacks and false declines, thereby increasing revenue while protecting against fraudulent activities. Pro Insight serves as a tool for fraud analysts to manually investigate high-risk transactions, providing them with the underlying data and risk signals needed to make an informed decision. The core function is to distinguish between legitimate and fraudulent customers in real-time digital interactions.