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EasyKnock
Residential real estate technology company on a mission to change the way homeownership is approached(sale-leaseback)
About EasyKnock
EasyKnock is a unique financial services startup that offers residential sale-leaseback solutions as an alternative to traditional home equity loans. This innovative business model allows homeowners to access the equity in their homes without the need for a credit score or debt-to-income (DTI) ratio, making it a flexible solution for a wide range of customers.
Read full description
The company operates in the real estate and financial services markets, serving homeowners who need to access cash for various financial goals. EasyKnock's business model involves buying the client's home and then leasing it back to them. This allows clients to stay in their homes while also giving them the cash they need.
EasyKnock makes money by charging rent to the homeowners who stay in their homes after selling. The company also benefits from any appreciation in the home's value. If the home value appreciates during the lease term and the client chooses to have EasyKnock sell it, that appreciation goes into the client's pocket.
The company also covers certain home expenses, such as taxes, insurance, and HOA fees, providing additional financial relief to its clients. The process is relatively quick, with a typical transaction taking only 4-6 weeks from start to closing.
In summary, EasyKnock offers a unique and flexible solution for homeowners to access their home equity without the need for a traditional loan, while also providing the option to stay in their homes.
At a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- New York City, United States
- Employees
- 25
- Open positions
- None listed
- Dealroom signal
- 62.9/100
- Industry
- Fintech, Real Estate
- Sub-industry
- Real Estate Services, Mortgages & Lending
- Sector
- Fintech, Insurtech Related
- Client focus
- b2b
- Investment activity
- 4 companies, latest Dec 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning EasyKnock.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES DOther financing | Feb 2024 | $28M | $286M | Northwestern Mutual | ↗ |
| SERIES DOther financing | Jun 2023 | $0 | — | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for EasyKnock is 450 monthly website visits, down 71.9% over the last three months. EasyKnock's team declined 7.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
BalanceSan Francisco, United StatesOn a mission to end foreclosure with a more affordable, flexible way to own a home
$100Mvaluation
OnderSeattle, United StatesThere When You Need Us
→
RibbonNew York City, United StatesFintech company that transforms real estate transaction by delivering certainty, transparency, and joy to home buying
$300Mvaluation
FarmlandFinderAmes, United StatesFarmlandFinder is a provider of an online marketplace intended to make the world's farmland information accessible
$12Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Montage Ventures
Blumberg Capital
FJ Labs
Kairos
Series A8 investors entered at this stage
500 Global
Rubicon Venture Capital
Correlation Ventures
QED Investors
Interplay
7BC Venture Capital
Moderne Ventures
Viola Fintech
Series B and later3 investors entered at this stage
Gaingels- SVSpencer Rascoff’s 75 & Sunny Ventures
Northwestern Mutual
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about EasyKnock on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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