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Power Law company profile

Ribbon

Fintech · New York City, United States · Founded 2017

Ribbon Home, Inc. was established in September 2017 by co-founders Shaival Shah (CEO) and Wei Gan (CTO) to address inefficiencies in the residential real estate market. Shah's motivation stems from his family's own transformative experience with homeownership and a desire to combat housing inequality. The company operates as a financial technology platform within the real estate sector, also known as PropTech, aiming to make homeownership more attainable for everyday buyers. The firm's core business revolves around empowering homebuyers, who are working with their own real estate agents and lenders, to make all-cash offers, which significantly increases their chances of winning a bid in competitive markets. Ribbon's primary clients are prospective homebuyers, including first-time buyers and families who might otherwise be at a disadvantage against institutional investors or cash-ready buyers. The company collaborates directly with real estate agents and mortgage lenders, providing them with a platform and financial tools to better serve their clients. Ribbon's flagship service, 'RibbonCash', enables buyers to upgrade their pre-approved mortgage offers into non-contingent cash offers. This is facilitated through two main products: 'Ribbon Boost' and 'Ribbon Reserve'. With 'Ribbon Boost', if the buyer secures their own financing by the closing date, they pay Ribbon a fee of around 1% of the purchase price. If the buyer's financing is delayed, the 'Ribbon Reserve' program activates, where Ribbon purchases the home on the buyer's behalf. The buyer then rents the property from Ribbon for up to 180 days until they can secure a mortgage and repurchase the home at the original price. For this service, the fee increases to approximately 2-3.25% of the purchase price, in addition to prorated rent to cover Ribbon's carrying costs. In November 2022, Ribbon paused its cash offer operations due to shifting housing market conditions. Subsequently, in May 2023, the company was acquired by EasyKnock, a platform specializing in residential sale-leaseback programs. More recently, in July 2025, Hurst Lending announced the acquisition of Ribbon's key assets, including its brand and technology, relaunching RibbonHome.com as a division dedicated to alternative home financing solutions. Keywords: home financing, cash offers, real estate technology, PropTech, power buyer, mortgage solutions, homeownership, property buying, residential real estate, buy before you sell