COMPANY PROFILE

e-Rewards

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Permission-based digital data collector and reporter

Plano, United StatesFounded 1999Marketing

Valuation $50–100M Last recorded · 1999

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About e-Rewards

Founded in 1999, e-Rewards operates as an exclusive, invitation-only online community that incentivizes members to share their opinions through online surveys, product testing, and real-world missions. The company serves a diverse global clientele, boasting over 2 million members across four continents. e-Rewards primarily targets individuals interested in earning rewards for their participation in market research activities. The business model revolves around collecting valuable consumer insights for companies, which in turn fund the rewards system. Members earn 'e-Rewards currency' that can be redeemed for a wide array of high-end rewards, including dining experiences, air miles, loyalty points, and event tickets. This dual-sided approach allows e-Rewards to generate revenue from businesses seeking consumer data while providing tangible benefits to its members.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 1999
Headquarters: Plano, United States
Employees: 138
Open positions: None listed
Dealroom signal: 69.2/100
Industry: Marketing
Sub-industry: Marketing Analytics
Sector: Marketing
Client focus: b2b
Investment activity: 1 company, latest May 2011
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
GRANTOther financing	Jan 2019	$150M	—	Undisclosed	—
GROWTH EQUITY VCOther financing	Oct 2008	$60M	—	Polaris Partners · TA Associates · Sutter Hill Ventures	—

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Growth signals

e-Rewards website traffic

Latest recorded traffic for e-Rewards is 1.1M monthly website visits, up 17% over the last three months. e-Rewards's team grew 0.7% over the past year.

Latest monthly visits1.1M 3-month web change+17% 1-year team growth+0.7%

Monthly website visitsMay 2017–Jul 2026

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