E
eBrands
An ecommerce group company that acquires, operates and scales small and medium-sized brands on Amazon
About eBrands
E-Brands.co is a technology-driven consumer brand company that operates with Nordic values. The company's primary mission is to impact the lives of a billion people through sustainable and purpose-driven brands. The company operates in the consumer goods market, serving a diverse range of clients from athletes to beauty enthusiasts.
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E-Brands.co's business model is centered around creating high-quality, innovative products that boost daily performance and vitality. The company's product portfolio includes fitness equipment, outdoor gear, skincare, haircare, and intimate care brands. These products are designed to empower individuals to lead active lifestyles, recover faster, and perform stronger.
One of the company's standout products is the INDO scooter, a high-quality tricking equipment designed for athletes. Another notable product is Open Goaaal!, a tool designed to help soccer players improve their skills. The company also offers a range of natural skincare, haircare, and intimate care products designed to boost self-confidence and nurture natural beauty.
E-Brands.co makes money by selling these products through over 200 sales channels. The company boasts over 20 consumer brands, over 100,000 5-star reviews, and a global team of over 60 experts. Every 30 seconds, the company delights a consumer with its products.
The company's leadership team includes a Chief Executive Officer, Chief Operating Officer, Chief Growth Officer, Chief Financial Officer, Growth Marketing Director, and Head of Brand Studio.
At a glance
- Founded
- 2020
- Headquarters
- Helsinki, Finland
- Sector
- Marketing
- Power Law
- Colt$25–100M revenue
Knowledge graph
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Veikko Laine
Icebreaker VC
Rettig Group
Varma
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about eBrands on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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