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eBrands

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An ecommerce group company that acquires, operates and scales small and medium-sized brands on Amazon

Helsinki, FinlandFounded 2020Marketing
Valuation $100–250M Last recorded · 2025
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for eBrands and the history behind them.

About eBrands

E-Brands.co is a technology-driven consumer brand company that operates with Nordic values. The company's primary mission is to impact the lives of a billion people through sustainable and purpose-driven brands. The company operates in the consumer goods market, serving a diverse range of clients from athletes to beauty enthusiasts.

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E-Brands.co's business model is centered around creating high-quality, innovative products that boost daily performance and vitality. The company's product portfolio includes fitness equipment, outdoor gear, skincare, haircare, and intimate care brands. These products are designed to empower individuals to lead active lifestyles, recover faster, and perform stronger.

One of the company's standout products is the INDO scooter, a high-quality tricking equipment designed for athletes. Another notable product is Open Goaaal!, a tool designed to help soccer players improve their skills. The company also offers a range of natural skincare, haircare, and intimate care products designed to boost self-confidence and nurture natural beauty.

E-Brands.co makes money by selling these products through over 200 sales channels. The company boasts over 20 consumer brands, over 100,000 5-star reviews, and a global team of over 60 experts. Every 30 seconds, the company delights a consumer with its products.

The company's leadership team includes a Chief Executive Officer, Chief Operating Officer, Chief Growth Officer, Chief Financial Officer, Growth Marketing Director, and Head of Brand Studio.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
Helsinki, Finland
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Veikko Laine
  • Icebreaker VC
  • Rettig Group
  • Varma
Employees mapped 71 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
15 countries with
team presence
🇫🇮 Finland49%
🇵🇰 Pakistan16.3%
🇬🇧 United Kingdom6.1%
🇦🇪 United Arab Emirates4.1%
🇷🇴 Romania4.1%
Top 5 of 15 shown
Web traffic by country
6.8K monthly visits
across markets
🇺🇸 United States55.9%
🇬🇧 United Kingdom19.1%
🇮🇳 India14.7%
🇻🇳 Vietnam7.4%
🇫🇷 France1.5%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about eBrands on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.