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Dolce Glow
Get the perfect sun-kissed glow with out the sun damage with the self tan collection
About Dolce Glow
Dolce Glow, founded in 2016 by celebrity spray tan artist Isabel Alysa Vita, operates in the beauty and personal care market, offering a range of sunless tanning products. The company's creation was inspired by Alysa's personal experience; after growing up in the foster care system, a spray tan gave her a significant confidence boost, which she wanted to share with others. This personal transformation fueled her ambition to build a business, initially starting as a mobile spray tanning service that evolved into a full product line to make her signature "Isabel Signature Glow" more accessible.
The company functions as a direct-to-consumer, internet-first brand, selling its products through its website and retailers like Ulta and QVC. Its business model includes the sale of at-home self-tanning products and professional spray tan solutions. The product catalog features items such as tanning mists, mousses, gradual lotions, and serum drops, alongside application tools like mitts and brushes. Dolce Glow's target market includes both individual consumers seeking a sun-kissed look without sun damage and professional tanning artists. The brand has garnered a high-profile clientele, including celebrities like Jennifer Lopez, Kim Kardashian, and Selena Gomez.
Dolce Glow's products are formulated with a focus on skincare benefits, using clean, vegan, cruelty-free, and dermatologist-tested ingredients like aloe vera, jojoba oil, and macadamia oil. Key product features include fast-drying formulas, a lack of the typical self-tanner smell, and hydrating properties designed to provide a natural-looking, streak-free tan. A significant milestone for the company was securing an investment from celebrity client Miley Cyrus in February 2023, which has helped to increase the brand's visibility and provided resources for expansion. Alysa also hosts the "Dolce Glow & Grow Summit," an event designed to empower and educate other beauty entrepreneurs by sharing industry knowledge and fostering a sense of community.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Headquarters
- Glendale, United States
- Open positions
- 5
- Dealroom signal
- 21.2/100
- Industry
- Wellness Beauty
- Sector
- eCommerce & Marketplaces
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Links
- Website
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Aug 2026 | $11M | $44M | CAVU Consumer Partners | ↗ |
| SEED✓Equity / VC | Jan 2023 | $1.1M | $4.4M | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Dolce Glow is 17K monthly website visits, down 51.4% over the last three months.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
CAVU Consumer Partners
Other known investors1 additional known investor
- CVCrush Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Dolce Glow on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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