Mula

Mula operates as a comprehensive B2B merchandise platform, streamlining the creation and distribution of branded corporate products. The company was founded in Berlin in 2018 by Marco Lawrenz and Marvin Müller. It originated as a fashion brand and pivoted after a successful collaboration to produce branded hoodies for the digital bank N26, which revealed a broader market need for a more integrated merchandise experience. In September 2022, Mula secured a multi-million euro seed investment from Spread Group, a global provider of customized fashion and lifestyle products, to foster international growth and enhance its service portfolio.

The firm targets a wide range of clients, from startups to large international corporations like Uber, SAP, and Doctolib, supporting their branding, marketing, and HR activities. Mula's business model is centered on its all-in-one digital platform that centralizes the entire merchandise lifecycle—from design and production to warehousing and global fulfillment. This integrated approach is designed to save clients time and reduce costs associated with managing branded materials. While the platform's core features are free to use, revenue is generated from the sale of products, storage, and shipping services.

Mula's core offering is a software-driven service that simplifies corporate gifting and merchandise management. The platform features a Design Studio for real-time merchandise creation and enables clients to launch their own white-label online shops for employees or customers. A key feature is the automation of merchandise delivery, which can be triggered by specific events like employee onboarding, work anniversaries, or customer milestones. This is achieved through API integrations with major HR and CRM systems such as Personio, HubSpot, and Salesforce. The company manages the entire logistics process, including inventory storage in its own warehouse, order packing, quality checks, and worldwide shipping.

Keywords: B2B merchandise, corporate gifting, branded products, swag management, promotional items, merchandise logistics, employee onboarding boxes, automated merchandise, brand empowerment, custom apparel, corporate fashion, warehousing fulfillment, merchandise platform, design services, white-label shops, marketing automation, HR integrations, client retention gifts, event merchandise, sustainable swag