DISQO

About DISQO

Founded in 2015 by friends and colleagues Armen Adjemian, Armen Petrosian, and Drew Kutcharian, DISQO was established to address the challenges of fragmented data within the market research industry. The founders aimed to create a consumer-centric, first-party data platform to provide more accurate and reliable insights. CEO Armen Adjemian began his career in finance at PricewaterhouseCoopers before moving into the Los Angeles startup scene. Co-founder Armen Petrosian attended the USC Marshall School of Business, and co-founder Drew Kutcharian studied at California State University, Northridge. DISQO operates a customer experience (CX) and advertising effectiveness measurement platform designed for brands, agencies, and media companies. The company's core business revolves around its proprietary opt-in consumer data platform, one of the largest in the industry. This platform is powered by its consumer-facing application, Survey Junkie, which provides the zero-party and first-party data that fuels DISQO's enterprise products. This model enables clients to connect what consumers think, through survey responses, with what they do online by tracking their digital behaviors across multiple platforms, including social media, CTV, and e-commerce. The firm's product suite includes 'Brand Lift' and 'Outcomes Lift,' which help clients measure how advertising campaigns influence consumer attitudes—such as awareness and purchase intent—and behavioral outcomes like website visits, search activity, and sales. By providing a unified view of ad performance across different channels, DISQO allows marketers to compare results and optimize their strategies. The company serves a client base that includes over 175 brands, 125 market research firms, and 35 advertising agencies, with notable clients such as Warner Bros. Discovery, Chipotle, and Duracell. The company has achieved several financial and strategic milestones, including a $13.5 million Series A funding round in 2018 and an $85 million Series B round in 2021, bringing its total raised capital to $98.5 million. Key investors include Sageview Capital, March Capital, and Alpha Edison. Strategic growth has been furthered by the acquisitions of Verto Analytics in 2021 and Feedback Loop in 2022. DISQO has also received recognition on lists such as Deloitte's Fast 500 and Ad Age's Best Places to Work.