COMPANY PROFILE

Second Measure

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Second Measure analyzes billions of credit card transactions to answer real-time questions about consumer behavior

New York City, United StatesFounded 2015Fintech

Valuation $0–100M Latest valuation · 2019

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Second Measure

Second Measure is an analytics platform that provides real-time insights into company performance and consumer behavior by analyzing billions of anonymized purchases made by millions of U.S. consumers. The platform serves investors and businesses, enabling them to make strategic decisions based on up-to-date consumer transaction data. Operating in the investment and market research sectors, Second Measure offers a unique 'CEO dashboard' experience, allowing users to monitor thousands of public and private companies and brands. The business model revolves around subscription-based access to its analytics platform, which is continuously updated with new data and features. This allows clients to answer real-time questions about company performance and consumer behavior, making it an invaluable tool for strategic decision-making.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2015
Headquarters: New York City, United States
Employees: 5
Open positions: None listed
Dealroom signal: 60.8/100
Industry: Fintech
Sub-industry: Financial Management Solutions
Sector: Fintech, Information Technology, Navigation, Analytics, Market Intelligence, SaaS, User Behavior, App, Alternative Data, YC S15
Technology: Big Data
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Second Measure.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Dec 2020	$0	—	Bloomberg	—
SERIES A✓Equity / VC	Feb 2019	$20M	$80M	Goldman Sachs · Bessemer Venture Partners · GS Growth Equity	↗

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Growth signals

Second Measure website traffic

Latest recorded traffic for Second Measure is 7.1K monthly website visits, down 35.5% over the last three months. Second Measure's team declined 81.5% over the past year.

Latest monthly visits7.1K 3-month web change-35.5% 1-year team growth-81.5%

Monthly website visitsFeb 2016–Jul 2026

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