Directfit

About Directfit

Directfit, accessible via directfit.com, operates as the e-commerce arm of Cats & Pipes Ltd, a family-run enterprise based in North Wales. Established on December 12, 1995, Cats & Pipes Ltd has carved out a specific niche in the automotive aftermarket industry over more than two decades. The firm is currently managed by directors Susan Carpenter and David John Carpenter.

The core business of the company revolves around the development, manufacturing, and distribution of aftermarket emission control devices. Their product line primarily consists of catalytic converters and diesel particulate filters (DPFs), which are designed to match original equipment standards. This focus has allowed them to become a significant player in their market segment, highlighted by their status as the only aftermarket company in the United Kingdom with the in-house capability to assemble and construct a complete catalytic converter.

The company's business model serves a dual clientele. Through its website, it engages in direct-to-consumer sales, allowing individual vehicle owners to purchase specialized parts. Simultaneously, it operates as a supplier to the automotive trade, offering preferential terms to professional clients. The operational strategy includes maintaining a comprehensive inventory to ensure that a high percentage of their product range can be dispatched within 48 hours. Revenue is generated through the sale of these manufactured automotive components directly from their production facilities.