COMPANY PROFILE

ProcedureFlow

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Makes employees experts faster

Saint John, CanadaFounded 2015Other B2B Software

Valuation $50–100M Last recorded · 2022

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About ProcedureFlow

ProcedureFlow is a visual process documentation platform designed to enhance operational efficiency and employee training for businesses. Operating in the SaaS (Software as a Service) market, ProcedureFlow serves a diverse range of clients including call centers, financial institutions, and healthcare providers. The platform allows organizations to create, manage, and share detailed process maps that simplify complex procedures into easy-to-follow visual guides. This helps reduce training time, improve compliance, and ensure consistent execution of tasks.

The business model is subscription-based, where clients pay a recurring fee to access the platform's features. Revenue is generated through various subscription tiers, which offer different levels of functionality and support. ProcedureFlow also provides integration capabilities with other enterprise systems, adding value to its clients by streamlining their operations.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: Saint John, Canada
Employees: 73
Open positions: None listed
Dealroom signal: 78.3/100
Industry: Jobs Recruitment, Enterprise Software
Sector: Other B2B Software, Cloud Data Services, Navigation, Visualization, Search Engine, Mapping, Productivity Tools
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VC✓Equity / VC	Jul 2022	$12M	$47M	Build Ventures · BDC Capital · Innovation · New Brunswick Innovation Foundation	↗
EARLY VC✓Equity / VC	Sep 2019	$2.9M	$12M	Build Ventures	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

ProcedureFlow website traffic

Latest recorded traffic for ProcedureFlow is 34K monthly website visits, up 126.7% over the last three months. ProcedureFlow's team grew 12.3% over the past year.

Latest monthly visits34K 3-month web change+126.7% 1-year team growth+12.3%

Monthly website visitsDec 2018–Jul 2026

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