Definite

About Definite

Definite, officially Luabase Inc., is a full-stack, AI-native data platform that consolidates analytics into a single solution, eliminating the need for separate, costly tools. The company was founded in 2023, though some sources suggest 2022 or 2024, by CEO Mike Ritchie and is based in Wilmington, Delaware. Ritchie has nearly two decades of experience in the data industry and previously founded SeekWell, a data activation startup that was acquired by a major business intelligence platform. This experience informed his approach with Definite, which aims to solve the widespread problem of fragmented and expensive data stacks.

The platform replaces the conventional mix of data warehouses like Snowflake, ETL (Extract, Transform, Load) services such as Fivetran, and BI tools like Looker. It integrates a secure data lake, automated data pipelines, data modeling, transformations, and dashboards into one AI-powered product. A key feature is "Fi," an AI assistant that allows non-technical users to query data using natural language, removing the need for SQL expertise. Definite is built on open-source technologies, including DuckDB and Apache Iceberg, to ensure scalability for petabyte-level workloads and avoid vendor lock-in. The platform supports over 500 pre-built connectors to various data sources, including SaaS applications, databases, and files.

Definite's business model is designed to be significantly faster and more cost-effective than traditional data stacks, claiming to reduce analysis time from months to minutes at a fraction of the cost. The company primarily targets enterprise customers and business users who require self-serve analytics without deep technical knowledge. On August 21, 2025, Definite announced it had raised $10 million in a seed funding round led by Costanoa Ventures, with participation from Acrew Capital and other strategic angel investors. This capital is intended to accelerate product development and expand its go-to-market team, with a focus on enterprise sales. The company is SOC 2 Type II compliant, ensuring enterprise-grade security.